Latest Case Studies

  • Pokémon GO: Game On!

    by Ms Parul Purwar and Prof Andrew Karl Delios

    Publication Date: 03/11/2016

    This case is a supplement to Nintendo: Game On! Released in July 2016, Pokémon GO was a...

  • The Zuellig Family Foundation: A Bridge to a Better Future

    by Assoc Prof Audrey Chia and Ms Mavis McAllister

    Publication Date: 03/11/2016

    In 2008, the chairman of the Zuellig Family Foundation and former Secretary of Foreign Affairs for the...

  • Managing the Sibling Partnership: The Ong Group

    by Assoc Prof Marleen Dieleman

    Publication Date: 23/09/2016

    In 2016, the oldest member of the family business The Ong Group was concerned about the ailing...

  • Nintendo: Game On!

    by Ms Parul Purwar and Prof Andrew Karl Delios

    Publication Date: 27/09/2016

    In 2015, Nintendo—the iconic Japanese video game company—was faced with the decade-long challenge of responding to an...


(Source: Prof Lewis Lim: ‘The Asian consumer market will always represent an attractive destination for goods, services and investments.

Quiet optimism was the underlying keynote as experts revealed the light at the end of the tunnel at Outlook 2017

Singapore IT WAS a night of glitz and glamour as the Singapore business community came together to celebrate the top 50 privately-held companies at the Enterprise 50 (E50) Awards gala...


Growing wealth inequality and the United Nations' Sustainable Development Goals' vision of eradicating poverty have turned the spotlight on the concept of inclusive growth.But what is meant by inclusive growth? The term has been used to refer both to the desired outcome, and to the process of achieving it. There is a danger that "inclusive growth", while well-intended, may ultimately be so broad as to become an empty and meaningless catchphrase.If inclusive growth is to have meaning and impact, it...

The short-lived Samsung Galaxy Note 7 was a great product, with one great problem: an unpredictable tendency for its lithium battery to burst into flames.Fortunately, more by luck than design, there have been no reports of serious injuries. Indeed the biggest victim of the Note 7 debacle is Samsung itself. Its mishandling of the crisis has battered the tech giant's reputation, wiping billions of dollars off its share price and brand value.It also killed off a flagship phone that could...