Latest Case Studies

  • JFDI Asia: Southeast Asia's Leading Accelerator

    by Assoc Prof Sarah L. Y. Cheah, Prof Vivien K. G. Lim and Mr Norvin Chan (LLB graduated student)

    Publication Date: 13/12/2016

    In 2010, two entrepreneurs launched Joyful Frog Digital Incubator (JFDI), Southeast Asia’s first start-up accelerator in Singapore....

  • Neptune Orient Lines: Valuation and Capital Structure

    by Assoc Prof Ruth S.K. Tan, Dr Zsuzsa R. Huszar and Dr Weina Zhang

    Publication Date: 29/03/2017

    Neptune Orient Lines Limited (NOL) was started as Singapore’s national shipping line to facilitate industrial development and...

  • Food Empire: Valuation and Investment

    by Assoc Prof Ruth S.K. Tan, Dr Zsuzsa R. Huszar and Dr Weina Zhang

    Publication Date: 09/03/2017

    Food Empire Holdings Limited (Food Empire) was a food and beverage brand owner and manufacturer of instant...

  • Multistrada Agro International: Non-Market Strategy in Indonesia

    by Assoc Prof Marleen Dieleman

    Publication Date: 18/01/2017

    In 2016, a personal threat was made against the managing director of Multistrada Agro International, an...

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THINK BUSINESS ARTICLES

A better way to manage airplane overbooking that helps both travellers and airlines.

The United Airlines overbooking fiasco shows what can happen when a service business loses focus on its service culture.