Wei Shi
LIM, Wei Shi Assoc Professor Department:  Marketing Office:  BIZ 1, 8-13 Contact:  (65) 6516 6263 Email:  weishi@nus.edu.sg Curriculum Vitae
Research Interests
  • Advance Selling
  • Competitive Strategies
  • Contract Design
  • Outsourcing Strategies
  • Pricing Strategies
Selected Publications
  • Journal Articles
    • Gao Yini Sarah, Lim, Wei Shi and Tang Christopher (2017), "Entry of Copycats of Luxury Brands", Marketing Science, 36, 2, 272-289, forthcoming, (forthcoming)
    • Gao Yini Sarah, Lim, Wei Shi and Tang Christopher (2016), "The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare", Decision Sciences, forthcoming, (forthcoming)
    • Chua Geoffrey Ang, Lim, Wei Shi and Yeo Wee Meng (2016), "Market Structure and the Value of Overselling Under Stochastic Demands", European Journal of Operational Research, 252, 3, 900-909
    • Lim, Wei Shi and S C Tan (2013), "Advance Selling in the Presence of Speculators and Forward Looking Consumers", Production and Operations Management, Vol. 22, no. 3, 571-587
    • Lim, Wei Shi and Tan S J (2010), "Outsourcing suppliers as downstream competitors: Biting the hand that feeds", European Journal of Operational Research, 203(2), 360-369
    • Lim, Wei Shi and Soo-Jiuan Tan (2009), "Using brand equity to counter outsourcing opportunism: A game-theoretic approach", Marketing Letters, 20(4), 369-383
    • Lim, Wei Shi (2009), "Overselling in a competitive environment: Boon or bane?", Marketing Science, 28(6), 1129-1143
    • J E Lee-Partridge, Tan, Soo Jiuan and Lim, Wei Shi (2008), "Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study", Marketing Letters, Vol. 19, no.1, 25-38
    • Lim, Wei Shi and S C Tang (2006), "A model arising from an Internet search service provider", European Journal of Operational Research, Vol. 172, no. 3, 956-970
    • Lim, Wei Shi and C. Tang (2006), "Optimal Product Rollover Strategies", European Journal of Operational Research, Vol. 174, no. 2, 905-922
    • Lim, Wei Shi , J.H. Ou and C.P. Teo (2003), "Inventory cost effect of consolidating several one-warehouse multi-retailer systems", Operations Research, 51(4), 668-672
    • Lim, Wei Shi , K.S. Lee and G.H. Lim (2003), "Family business: A theory of succession and survival", Academy of Management Review, vol. 28(4), 657-666
    • Lim, Wei Shi and S. Alpern (2002), "Rendezvous of three agents on the line", Naval Research Logistics , 49, 244-255
    • Lim, Wei Shi (2001), "Producer-Supplier contracts with incomplete information", Management Science, 47(5), 709-715
    • Lim, Wei Shi (2000), "A lemons' market? An incentive scheme to induce truth telling in third party logistics providers", European Journal of Operational Research, vol.125(3), 519-525
    • Lim, Wei Shi and S. Alpern (1998), "The symmetric rendezvous-evasion game", Siam Journal on Control and Optimization, 36(3), 948-959
    • Lim, Wei Shi (1997), "A rendezvous-evasion game on discrete locations with joint randomization", Advances in Applied Probability, 29(4), 1004-1017
    • Lim, Wei Shi and S. Alpern (1997), "Rendezvous search on the line with more than two player", Operations Research, 45(3), 357-364
    • S. Alpern and Lim, Wei Shi (1996), "Minimax rendezvous on the line", Siam Journal on Control and Optimization, 34(5), 1650-1665
Awards & Honors
  • Outstanding Researcher Award (Marketing Department), NUS - 2003
  • Society of Instrument and Control Engineers (Japan) International Scholarship - 1996
  • National University of Singapore Overseas Postgraduate Scholarship - 1993
  • Public Service Commission Local Merit Scholarship (Teaching) - 1986
Education Qualifications
  • Chartered Financial Analyst, 2000
  • PhD, London School of Economics and Political Science, 1996
  • Postgraduate Diploma in Education, Nanyang Technological University, 1991
  • B.Sc. Hons, National University of Singapore, 1990
Academic Experience
  • Associate Professor (with tenure), National University of Singapore, 2002 - current
  • Assistant Professor, National University of Singapore, 1998 - 2001
  • Lecturer, National University of Singapore, 1996 - 1998
  • Senior Tutor, National University of Singapore, 1992 - 1996
Corporate Experience
  • Marketing Management Program (Chinese), 2003
  • Civil Service College, 2002
  • Ministry of Defence (MINDEF), Singapore, 2000
  • Singapore Pools, Singapore, 1998
Courses
  • Model Building Workshop I: Static Models (PhD)
  • Marketing Strategy & Game Theory (MBA)
  • Game Theory & Strategic Analysis (undergraduate)
Membership & Professional Activities
  • Ad hoc reviewer, Asia Pacific Journal of Management
  • Ad hoc reviewer, OMEGA
  • Ad hoc reviewer, European Journal of Operational Research
  • Ad hoc reviewer, SIAM Journal of Control and Optimization
  • Ad hoc reviewer, Management Science
  • Ad hoc reviewer, Marketing Science

NUS Business School,
Mochtar Riady Building,
15 Kent Ridge Drive,Singapore 119245

Email: askbiz@nus.edu.sg
Phone: +65 6516-3106

© Copyright 2001-2018 National University of Singapore. All Rights Reserved.
Legal | Branding guidelines | Contact Us