Wei Shi (on Sabbatical)
LIM, Wei Shi (on sabbatical) Director, Office of the Vice President (University and Global Relations), Assoc Professor Department:  Marketing Office:  BIZ 1, 8-13 Contact:  (65) 6516 6263 Email:  weishi@nus.edu.sg Curriculum Vitae


Research Impact: Google Scholar
Web of Science
Research Interests
  • Advance Selling
  • Competitive Strategies
  • Contract Design
  • Outsourcing Strategies
  • Pricing Strategies
Selected Publications
  • Journal Articles
    • Entry of Copycats of Luxury Brands, with Gao Yini Sarah and Tang Christopher (2017), Marketing Science, 36(2), 272-289, forthcoming
    • The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare, with Gao Yini Sarah and Tang Christopher (2016), Decision Sciences, forthcoming
    • Market Structure and the Value of Overselling Under Stochastic Demands, with Chua Geoffrey Ang and Yeo Wee Meng (2016), European Journal of Operational Research, 252(3), 900-909
    • Advance Selling in the Presence of Speculators and Forward Looking Consumers, with S C Tan (2013), Production and Operations Management, Vol. 22, no. 3, 571-587
    • Outsourcing suppliers as downstream competitors: Biting the hand that feeds, with Tan S J (2010), European Journal of Operational Research, 203(2), 360-369
    • Using brand equity to counter outsourcing opportunism: A game-theoretic approach, with Soo-Jiuan Tan (2009), Marketing Letters, 20(4), 369-383
    • Overselling in a competitive environment: Boon or bane?, (2009), Marketing Science, 28(6), 1129-1143
    • Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study, with J E Lee-Partridge and Tan, Soo Jiuan (2008), Marketing Letters, Vol. 19, no.1, 25-38
    • A model arising from an Internet search service provider, with S C Tang (2006), European Journal of Operational Research, Vol. 172, no. 3, 956-970
    • Optimal Product Rollover Strategies, with C. Tang (2006), European Journal of Operational Research, Vol. 174, no. 2, 905-922
    • Inventory cost effect of consolidating several one-warehouse multi-retailer systems, with J.H. Ou and C.P. Teo (2003), Operations Research, 51(4), 668-672
    • Family business: A theory of succession and survival, with K.S. Lee and G.H. Lim (2003), Academy of Management Review, vol. 28(4), 657-666
    • Rendezvous of three agents on the line, with S. Alpern (2002), Naval Research Logistics , 49, 244-255
    • Producer-Supplier contracts with incomplete information, (2001), Management Science, 47(5), 709-715
    • A lemons' market? An incentive scheme to induce truth telling in third party logistics providers, (2000), European Journal of Operational Research, vol.125(3), 519-525
    • The symmetric rendezvous-evasion game, with S. Alpern (1998), Siam Journal on Control and Optimization, 36(3), 948-959
    • A rendezvous-evasion game on discrete locations with joint randomization, (1997), Advances in Applied Probability, 29(4), 1004-1017
    • Rendezvous search on the line with more than two player, with S. Alpern (1997), Operations Research, 45(3), 357-364
    • Minimax rendezvous on the line, with S. Alpern (1996), Siam Journal on Control and Optimization, 34(5), 1650-1665
Awards & Honors
  • Outstanding Researcher Award (Marketing Department), NUS - 2003
  • Society of Instrument and Control Engineers (Japan) International Scholarship - 1996
  • National University of Singapore Overseas Postgraduate Scholarship - 1993
  • Public Service Commission Local Merit Scholarship (Teaching) - 1986
Education Qualifications
  • Chartered Financial Analyst, 2000
  • PhD, London School of Economics and Political Science, 1996
  • Postgraduate Diploma in Education, Nanyang Technological University, 1991
  • B.Sc. Hons, National University of Singapore, 1990
Academic Experience
  • Associate Professor (with tenure), National University of Singapore, 2002 - current
  • Assistant Professor, National University of Singapore, 1998 - 2001
  • Lecturer, National University of Singapore, 1996 - 1998
  • Senior Tutor, National University of Singapore, 1992 - 1996
Corporate Experience
  • Marketing Management Program (Chinese), 2003
  • Civil Service College, 2002
  • Ministry of Defence (MINDEF), Singapore, 2000
  • Singapore Pools, Singapore, 1998
Courses
  • Model Building Workshop I: Static Models (PhD)
  • Marketing Strategy & Game Theory (MBA)
  • Game Theory & Strategic Analysis (undergraduate)
Membership & Professional Activities
  • Ad hoc reviewer, Asia Pacific Journal of Management
  • Ad hoc reviewer, OMEGA
  • Ad hoc reviewer, European Journal of Operational Research
  • Ad hoc reviewer, SIAM Journal of Control and Optimization
  • Ad hoc reviewer, Management Science
  • Ad hoc reviewer, Marketing Science

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