CHONG, Juin Kuan
Vice Dean, PhD & Research, Deputy Director, Centre for Behavioural Economics, Assoc Professor
Department: Marketing
Office: BIZ 1, 8-31
Contact: (65) 6516 6154
Email: bizcjk@nus.edu.sg
Curriculum Vitae
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- Behavioural And Experimental Economics
- Social Influence
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- Journal Articles
- Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue, with Ho, Teck Hua and Xia X (2017), Proceedings of the National Academy of Sciences of the United States of America, 114(12), 3074-3078
- Hazards regression for freemium products and services: a competing risks approach., with Chen D and Li J (2017), Journal of Statistical Computation and Simulation, 87(9), 1863-1876
- A generalized cognitive hierarchy model of games, with Ho, Teck Hua and Camerer C (2016), Games and Economic Behavior, 99, 257-274
- A Psychological Approach to Strategic Thinking in Games, with Camerer C F and Ho, Teck Hua (2015), Current Opinion in Behavioral Sciences, 3, 157-162
- The Economics of Learning Models: A Self-tuning Theory of Learning in Games, with Camerer CF and TH Ho (2007), Journal of Economic Theory, 133, no. 2, 177-198
- A Learning-based Model of Repeated Games with Incomplete Information, with CF Camerer and Ho Teck Hua (2006), Games and Economic Behavior, 55, no. 2, 340-371
- A Cognitive Hierarchy Model of Thinking in Games, with CF Camerer and Ho Teck Hua (2004), Quarterly Journal of Economics, 119, no. 3, 861-898
- A Parsimonious Model of SKU Choice, with Ho Teck Hua (2003), Journal of Marketing Research, 40, no.3, 351-365
- Models of Thinking, Learning and Teaching Games, with Ho TH and CF Camerer (2003), American Economic Review, Papers and Proceedings, Vol. 93, no. 2, 192-195
- Sophisticated EWA Learning and Strategic Teaching in Repeated Games, with CF Camerer and Ho TH (2002), Journal of Economic Theory, Vol. 104, No. 1, 137-188
- A Modeling Framework for Category Assortment Planning, with Ho TH and Tang CS (2001), Manufacturing and Service Operations Management, 3, No. 3, 191-210
- A Fast Algorithm for Large-scale Controlled Rounding of 3-Dimensional Census Tables, with George JA and BJ Ring (1997), Socio-Economic Planning Sciences, 31, No. 1, 41-55
- Confidentiality control of tabulated data: some practical network models, with Ring BJ and JA George (1995), European Journal of Operational Research, 85, 454-472
- Books/Monographs
- Behavioral Game Theory: Thinking, Learning and Teaching, with CF Camerer and TH Ho (2005), Advances in Understanding Strategic Behavior, Steffen Huck (eds), Palgrave Macmillan, Hampshire UK, pp. 119-179
- Demand Modeling in Product Line Trimming: Substitutability and Variability, with TH Ho and CS Tang (2004), Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives, Chakravathy A and Eliashberg J (eds), Mass.: Kluwer, pp. 39-62
- Cognitive hierarchy: A limited thinking theory in games, with C F Camerer and TH Ho (2004), Experimental Business Research Vol II ed. R Zwick amd A Rapoport, Nonwell, MA Dordrecht: Klewer Academic Publishers pp 203 -228
- Product Structure, Brand Width and Brand Share, with Ho TH and Tang CS (1998), Research Advances in Product Variety, Ho TH and Tang CS (eds), Mass.: Kluwer, pp. 39-64
- Conference/Seminars
- Controlled Rounding of Three-dimensional Census Tables, with BJ Ring (1991), Best Conference Paper, 27th Annual Conference of The Operational Research Society of New Zealand, pp. 17-23
- Journal Articles
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- PhD, University of California, Los Angeles, USA, 1999
- BSc (Hons), University of Canterbury, Christchurch, New Zealand, 1990
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- Associate Professor of Marketing (with tenure), National University of Singapore (NUS), 2005 - current
- Academic Director, Asia-Pacific Executive(Chinese), National University of Singapore (NUS), 2009 - 2013
- Associate Professor, SKK Graduate School of Business, 2004 - 2006
- Faculty Fellow, Massachusett Institute of Technology, 2004
- Assistant Professor, National University of Singapore (NUS), 1998 - 2004
- Visiting Associate, California Institute of Technology, 2000
- Senior Tutor, National University of Singapore (NUS), 1991 - 1998
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- Samsung Electronics
- Samsung Corporation
- Information Resources, Inc
- Singapore Pools, Singapore
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- Behavioral Economics
- EMBA Chinese
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- Ad hoc reviewer:, American Economic Review, Experimental Economics, Journal of Economic Behavior and Organization, Management Science, Manufacturing and Service Operations Management, Operations Research, Theory and Decision
- Member, INFORMS
- Member, American Marketing Association
- Member, American Economic Association
- Member, MBA Policy Committee (SKKU), 2005-2006
- Member, Faculty Review Committee (SKKU), 2005-2006