Juin Kuan
CHONG, Juin Kuan Vice Dean, PhD & Research, Deputy Director, Centre for Behavioural Economics, Assoc Professor Department:  Marketing Office:  BIZ 1, 8-31 Contact:  (65) 6516 6154 Email:  bizcjk@nus.edu.sg Curriculum Vitae
Membership &
Professional Activities
    • Behavioural And Experimental Economics
    • Social Influence
    • Journal Articles
      • Ho, Teck Hua, Chong, Juin Kuan and Xia X (2017), "Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue", Proceedings of the National Academy of Sciences of the United States of America, 114, 12, 3074-3078, (forthcoming)
      • Chen D, Li J and Chong, Juin Kuan (2017), "Hazards regression for freemium products and services: a competing risks approach.", Journal of Statistical Computation and Simulation, 87, 9, 1863-1876
      • Chong, Juin Kuan, Ho, Teck Hua and Camerer C (2016), "A generalized cognitive hierarchy model of games", Games and Economic Behavior, 99, 257-274
      • Camerer C F, Ho, Teck Hua and Chong, Juin Kuan (2015), "A Psychological Approach to Strategic Thinking in Games", Current Opinion in Behavioral Sciences, 3, 157-162
      • Chong, Juin Kuan, Camerer CF and TH Ho (2007), "The Economics of Learning Models: A Self-tuning Theory of Learning in Games", Journal of Economic Theory, 133, no. 2, 177-198
      • CF Camerer, Ho Teck Hua and Chong, Juin Kuan (2006), "A Learning-based Model of Repeated Games with Incomplete Information", Games and Economic Behavior, 55, no. 2, 340-371
      • CF Camerer, Ho Teck Hua and Chong, Juin Kuan (2004), "A Cognitive Hierarchy Model of Thinking in Games", Quarterly Journal of Economics, 119, no. 3, 861-898
      • Chong, Juin Kuan and Ho Teck Hua (2003), "A Parsimonious Model of SKU Choice", Journal of Marketing Research, 40, no.3, 351-365
      • Chong, Juin Kuan, Ho TH and CF Camerer (2003), "Models of Thinking, Learning and Teaching Games", American Economic Review, Papers and Proceedings, Vol. 93, no. 2, 192-195
      • CF Camerer, Ho TH and Chong, Juin Kuan (2002), "Sophisticated EWA Learning and Strategic Teaching in Repeated Games", Journal of Economic Theory, Vol. 104, No. 1, 137-188
      • Chong, Juin Kuan, Ho TH and Tang CS (2001), "A Modeling Framework for Category Assortment Planning", Manufacturing and Service Operations Management, 3, No. 3, 191-210
      • George JA, Chong, Juin Kuan and BJ Ring (1997), "A Fast Algorithm for Large-scale Controlled Rounding of 3-Dimensional Census Tables", Socio-Economic Planning Sciences, 31, No. 1, 41-55
      • Chong, Juin Kuan, Ring BJ and JA George (1995), "Confidentiality control of tabulated data: some practical network models", European Journal of Operational Research, 85, 454-472
    • Books/Monographs
      • Chong, Juin Kuan, CF Camerer and TH Ho (2005), "Behavioral Game Theory: Thinking, Learning and Teaching", Advances in Understanding Strategic Behavior, Steffen Huck (eds), Palgrave Macmillan, Hampshire UK, pp. 119-179
      • Chong, Juin Kuan, TH Ho and CS Tang (2004), "Demand Modeling in Product Line Trimming: Substitutability and Variability", Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives, Chakravathy A and Eliashberg J (eds), Mass.: Kluwer, pp. 39-62
      • Chong, Juin Kuan, C F Camerer and TH Ho (2004), "Cognitive hierarchy: A limited thinking theory in games", Experimental Business Research Vol II ed. R Zwick amd A Rapoport, Nonwell, MA Dordrecht: Klewer Academic Publishers pp 203 -228
      • Chong, Juin Kuan, Ho TH and Tang CS (1998), "Product Structure, Brand Width and Brand Share", Research Advances in Product Variety, Ho TH and Tang CS (eds), Mass.: Kluwer, pp. 39-64
    • Conference/Seminars
      • Chong, Juin Kuan and BJ Ring (1991), "Controlled Rounding of Three-dimensional Census Tables", Best Conference Paper, 27th Annual Conference of The Operational Research Society of New Zealand, pp. 17-23
    • PhD, University of California, Los Angeles, USA, 1999
    • BSc (Hons), University of Canterbury, Christchurch, New Zealand, 1990
    • Associate Professor of Marketing (with tenure), National University of Singapore (NUS), 2005 - current
    • Academic Director, Asia-Pacific Executive(Chinese), National University of Singapore (NUS), 2009 - 2013
    • Associate Professor, SKK Graduate School of Business, 2004 - 2006
    • Faculty Fellow, Massachusett Institute of Technology, 2004
    • Assistant Professor, National University of Singapore (NUS), 1998 - 2004
    • Visiting Associate, California Institute of Technology, 2000
    • Senior Tutor, National University of Singapore (NUS), 1991 - 1998
    • Samsung Electronics
    • Samsung Corporation
    • Information Resources, Inc
    • Singapore Pools, Singapore
    • Behavioral Economics
    • EMBA Chinese
    • Ad hoc reviewer:, American Economic Review, Experimental Economics, Journal of Economic Behavior and Organization, Management Science, Manufacturing and Service Operations Management, Operations Research, Theory and Decision
    • Member, INFORMS
    • Member, American Marketing Association
    • Member, American Economic Association
    • Member, MBA Policy Committee (SKKU), 2005-2006
    • Member, Faculty Review Committee (SKKU), 2005-2006

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