Juin Kuan
CHONG, Juin Kuan Vice Dean, PhD & Research, Deputy Director, Centre for Behavioural Economics, Assoc Professor Department:  Marketing Office:  BIZ 1, 8-31 Contact:  (65) 6516 6154 Email:  bizcjk@nus.edu.sg Curriculum Vitae
Membership &
Professional Activities
    • Behavioural And Experimental Economics
    • Social Influence
    • Journal Articles
      • Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue, with Ho, Teck Hua and Xia X (2017), Proceedings of the National Academy of Sciences of the United States of America, 114(12), 3074-3078
      • Hazards regression for freemium products and services: a competing risks approach., with Chen D and Li J (2017), Journal of Statistical Computation and Simulation, 87(9), 1863-1876
      • A generalized cognitive hierarchy model of games, with Ho, Teck Hua and Camerer C (2016), Games and Economic Behavior, 99, 257-274
      • A Psychological Approach to Strategic Thinking in Games, with Camerer C F and Ho, Teck Hua (2015), Current Opinion in Behavioral Sciences, 3, 157-162
      • The Economics of Learning Models: A Self-tuning Theory of Learning in Games, with Camerer CF and TH Ho (2007), Journal of Economic Theory, 133, no. 2, 177-198
      • A Learning-based Model of Repeated Games with Incomplete Information, with CF Camerer and Ho Teck Hua (2006), Games and Economic Behavior, 55, no. 2, 340-371
      • A Cognitive Hierarchy Model of Thinking in Games, with CF Camerer and Ho Teck Hua (2004), Quarterly Journal of Economics, 119, no. 3, 861-898
      • A Parsimonious Model of SKU Choice, with Ho Teck Hua (2003), Journal of Marketing Research, 40, no.3, 351-365
      • Models of Thinking, Learning and Teaching Games, with Ho TH and CF Camerer (2003), American Economic Review, Papers and Proceedings, Vol. 93, no. 2, 192-195
      • Sophisticated EWA Learning and Strategic Teaching in Repeated Games, with CF Camerer and Ho TH (2002), Journal of Economic Theory, Vol. 104, No. 1, 137-188
      • A Modeling Framework for Category Assortment Planning, with Ho TH and Tang CS (2001), Manufacturing and Service Operations Management, 3, No. 3, 191-210
      • A Fast Algorithm for Large-scale Controlled Rounding of 3-Dimensional Census Tables, with George JA and BJ Ring (1997), Socio-Economic Planning Sciences, 31, No. 1, 41-55
      • Confidentiality control of tabulated data: some practical network models, with Ring BJ and JA George (1995), European Journal of Operational Research, 85, 454-472
    • Books/Monographs
      • Behavioral Game Theory: Thinking, Learning and Teaching, with CF Camerer and TH Ho (2005), Advances in Understanding Strategic Behavior, Steffen Huck (eds), Palgrave Macmillan, Hampshire UK, pp. 119-179
      • Demand Modeling in Product Line Trimming: Substitutability and Variability, with TH Ho and CS Tang (2004), Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives, Chakravathy A and Eliashberg J (eds), Mass.: Kluwer, pp. 39-62
      • Cognitive hierarchy: A limited thinking theory in games, with C F Camerer and TH Ho (2004), Experimental Business Research Vol II ed. R Zwick amd A Rapoport, Nonwell, MA Dordrecht: Klewer Academic Publishers pp 203 -228
      • Product Structure, Brand Width and Brand Share, with Ho TH and Tang CS (1998), Research Advances in Product Variety, Ho TH and Tang CS (eds), Mass.: Kluwer, pp. 39-64
    • Conference/Seminars
      • Controlled Rounding of Three-dimensional Census Tables, with BJ Ring (1991), Best Conference Paper, 27th Annual Conference of The Operational Research Society of New Zealand, pp. 17-23
    • PhD, University of California, Los Angeles, USA, 1999
    • BSc (Hons), University of Canterbury, Christchurch, New Zealand, 1990
    • Associate Professor of Marketing (with tenure), National University of Singapore (NUS), 2005 - current
    • Academic Director, Asia-Pacific Executive(Chinese), National University of Singapore (NUS), 2009 - 2013
    • Associate Professor, SKK Graduate School of Business, 2004 - 2006
    • Faculty Fellow, Massachusett Institute of Technology, 2004
    • Assistant Professor, National University of Singapore (NUS), 1998 - 2004
    • Visiting Associate, California Institute of Technology, 2000
    • Senior Tutor, National University of Singapore (NUS), 1991 - 1998
    • Samsung Electronics
    • Samsung Corporation
    • Information Resources, Inc
    • Singapore Pools, Singapore
    • Behavioral Economics
    • EMBA Chinese
    • Ad hoc reviewer:, American Economic Review, Experimental Economics, Journal of Economic Behavior and Organization, Management Science, Manufacturing and Service Operations Management, Operations Research, Theory and Decision
    • Member, INFORMS
    • Member, American Marketing Association
    • Member, American Economic Association
    • Member, MBA Policy Committee (SKKU), 2005-2006
    • Member, Faculty Review Committee (SKKU), 2005-2006

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