LI, Xiuping Assoc Professor Department:  Marketing Office:  BIZ 1, 8-12 Contact:  (65) 6516 3026 Email:  bizlx@nus.edu.sg Curriculum Vitae
Awards &
Membership &
Professional Activities
    • Consumer Judgment And Decision Making
    • Pricing And Loyalty Program
    • Time Preference And Intertemporal Choice In Consumption
    • Journal Articles
      • The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles of Self-Esteem and Self-Brand Connection, with Song X and Huang F (2017), Journal of Consumer Psychology, 27(1), 69-83, forthcoming
      • Every coin has two sides”: The effects of dialectical thinking and attitudinal ambivalence on psychological discomfort and consumer choice, with Pang J, Keh H T and Maheswaran D (2017), Journal of Consumer Psychology, 27(2), 218-230
      • The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness, with Meng Zhang (2014), Journal of Consumer Research , 41, no. 4, 1078-1088
      • Judging Product Effectiveness from Perceived Spatial Proximity, with Boyoun Chae and Juliet Zhu (2013), Journal of Consumer Research , Vol. 40, no. 2 , 317-335
      • Seeing the Brand Social Role: How Relative Physical Position Influences Social Role Perceptions, with Huang Xun Irene and Meng Zhang (2013), Journal of Consumer Psychology, Vol. 23, no. 4, 509-514
      • Self-Medication versus Pure-Pleasure Seeking Compulsive Consumption, with Qiang (Steven) Lu and Rohan Miller (2013), Journal of Business Research, Vol. 66, no. 9, 1598-1604
      • From Physical Weight to Psychological Significance: the Contribution of Semantic Activations, with Meng Zhang (2012), Journal of Consumer Research , Vol. 38, no. 6, 1063-1075
      • Sealing the Emotions Genie: The Effects of Physical Enclosure on Psychological Closure, with Liyuan Wei and Dilip Soman (2010), Psychological Science, Vol. 21, 1047-1050
      • Effects of Temporal and Social Distance on Consumer Evaluations, with Kim Kyeongheui and Meng Zhang (2008), Journal of Consumer Research , Vol 35, no. 4, 706-713
      • The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience, (2008), Journal of Consumer Research , Vol 34, no.5, 649-656
      • The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones, with Dilip Soman, George Ainslie, Shane Frederick, John Lynch, Page Moreau, Andrew Mitchell, Daniel Read, Alan Sawyer, Yaacov Trope and Klaus Wertenbroch (2005), Marketing Letters, 347-360
    • Faculty Young Researcher Award - 2014
    • PhD, Marketing, University of Toronto, 2006
    • MA, Business Administration, Dalian University of Technology China, 2001
    • BA, Economics, Dalian University of Technology China, 1999
    • Associate Professor (with tenure), National University of Singapore, 2013 - current
    • Assistant Professor of Marketing, National University of Singapore, 2006 - 2012
    • Consumer Behavior (undergraduate)
    • Ad-hoc Reviewer, Journal of Consumer Research, Journal of Economic Psychology, Psychological Science
    • Program Committee, ACR Conference, 2012
    • Program Committee, ACR Conference, 2010
    • Editorial Board, Journal of Consumer Psychology
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