Xiuping, LI Assoc Professor Department:  Marketing Office:  BIZ1 8-12 Contact:  (65) 6516 3026 Email:  bizlx@nus.edu.sg Curriculum Vitae
Awards &
    • Consumer Judgment And Decision Making
    • Pricing And Loyalty Program
    • Time Preference And Intertemporal Choice In Consumption
    • Journal Articles
      • The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness, with Meng Zhang (2014), Journal of Consumer Research
      • Judging Product Effectiveness from Perceived Spatial Proximity, with Boyoun Chae and Juliet Zhu (2013), Journal of Consumer Research , Vol. 40, no. 2 , 317-335
      • Seeing the Brand Social Role: How Relative Physical Position Influences Social Role Perceptions, with Huang Xun Irene and Meng Zhang (2013), Journal of Consumer Psychology , Vol. 23, no. 4, 509-514
      • Self-Medication versus Pure-Pleasure Seeking Compulsive Consumption, with Qiang (Steven) Lu and Rohan Miller (2013), Journal of Business Research, Vol. 66, no. 9, 1598-1604
      • From Physical Weight to Psychological Significance: the Contribution of Semantic Activations, with Meng Zhang (2012), Journal of Consumer Research , Vol. 38, no. 6, 1063-1075
      • Sealing the Emotions Genie: The Effects of Physical Enclosure on Psychological Closure, with Liyuan Wei and Dilip Soman (2010), Psychological Science, Vol. 21, 1047-1050
      • Effects of Temporal and Social Distance on Consumer Evaluations, with Kim Kyeongheui and Meng Zhang (2008), Journal of Consumer Research , Vol 35, no. 4, 706-713
      • The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience, (2008), Journal of Consumer Research , Vol 34, no.5, 649-656
      • The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones, with Dilip Soman, George Ainslie, Shane Frederick, John Lynch, Page Moreau, Andrew Mitchell, Daniel Read, Alan Sawyer, Yaacov Trope and Klaus Wertenbroch (2005), Marketing Letters , 347-360
    • Others
      • Pounding Heart and a Narrower Mind: How Suggestive Images of Women in the Mass Media Influence Men`s Pro-Social Behavior, with Meng Zhang (2011), (revise and resubmit), Journal of Consumer Research
    • Faculty Outstanding Researcher Award (NUS) - 2014
    • PhD, Marketing, University of Toronto, Canada, 2006
    • MA, Business Administration, Dalian University of Technology China, 2001
    • BA, Economics, Dalian University of Technology China, 1999
    • Assistant Professor of Marketing, National University of Singapore, Jul 2006 - Dec 2012
    • Associate Professor (with tenure), National University of Singapore, Jan 2013 - current
    • Program Committee, ACR Conference, Jan 2012 - Dec 2012
    • Program Committee, ACR Conference, Jan 2010 - Dec 2010
    • Ad Hoc Reviewer, Psychological Science (Journal)
    • Ad Hoc Reviewer, Journal of Economic Psychology
    • Ad Hoc Reviewer, Journal of Consumer Research
    • Editorial Board, Journal of Consumer Psychology
    • (Undergraduate), Consumer Behavior

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