• Journal Articles
  • Xiong Yu, Yan Wei, Xiong Zhongkai and Chu, Junhong (2017), "Clicks and Bricks: Optimal Marketing Channels for a Durable Goods Firm", European Journal of Operational Research
  • Chu, Junhong and Manchanda Puneet (2016), "Quantifying Cross and Direct Network Effects in Online C2C Platforms", Marketing Science, 35, 6, 870-893
  • Li Sun, Rajiv Surendra and Chu, Junhong (2016), "Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets", International Journal of Research in Marketing , 33, 2, 261-275
  • S Sriram, Manchanda Puneet, Chu, Junhong and al et (2015), "Platforms: A Multiplicity of Research Opportunities", Marketing Letters, 26, 2, 141-152
  • GOH KHIM YONG, Chu, Junhong and Wu J (2015), "Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response", Journal of Interactive Marketing, 30, 34-45
  • Chu, Junhong (2013), "Quantifying Nation Equity with Sales Data: A Structural Approach", International Journal of Research in Marketing , 30, no. 1, 19-35, (Runner-up, the Marketing Science Institute and IJRM Best Paper)
  • Pradeep Chintagunta, Javier Cebollada and Chu, Junhong (2012), "Quantifying Transaction Costs in Online and Offline Grocery Channel Choice", Marketing Science, Vol. 31, no. 1, 96-114
  • Chu, Junhong and Pradeep K. Chintagunta (2011), "An Empirical Test of Warranty Theories in the U.S. Server and Automobile Markets", Journal of Marketing , 75, 75-92
  • Chu, Junhong, Marta Arce-Urriza, Jose-Javier Cebollada-Calvo and Pradeep K. Chintagunta (2010), "An Empirical Analysis of Shopping Behavior across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics", Journal of Interactive Marketing, 24, no. 4, 251-268
  • Chu, Junhong and Pradeep Chintagunta (2009), "Quantifying the Economic Value of Warranties in the U.S. Server Market", Marketing Science, Vol. 28, no. 1, 99-121
  • Chu, Junhong, Pradeep Chintagunta and Javier Cebollada (2008), "A Comparison of Within-household Price Sensitivity across Online and Offline Channels", Marketing Science, Vol 27, no. 2, 283-299
  • Chu, Junhong, Naufel Vilcassim and Pradeep Chintagunta (2007), "Assessing the Economic Value of Distribution Channels - An Application to the PC Industry", Journal of Marketing Research, Vol. 44, no.1, 29-41
• Conference/Seminars
  • Chu, Junhong, Khim Yong Goh and Winne Soh (2009), "An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response in the Mobile Media", ICIS (International Conferences on Information System) 2009 Proceedings

• Runner-up, the Marketing Science Institute and IJRM Best Paper (Quantifying Nation Equity with Sales Data: A Structural Approach) - 2013
• The Runner-up for Best Paper Award, Journal of Interactive Marketing - 2011
• Recognition for Excellence as Outstanding Research, NUS Business School - 2011
• MSI (Marketing Science Institute) Young Scholar - 2011
• Best Paper Award, Spanish Marketing Association - 2009
• Department Outstanding Research - 2008

• PhD, Marketing, University of Chicago, 2006
• MBA, University of Chicago, 2006
• BA, Economics, Beijing University, 1991

• Associate Professor (with tenure), National University of Singapore, 2012 - current
• Assistant Professor, National University of Singapore, 2006 - 2012
• Teaching, Beijing University, 2000 - 2001
• Research Fellow, Harvard University, 1998 - 1999
• Teaching, Beijing University, 1996 - 1998

• (MBA), Marketing Research
• (Undergraduate), Marketing Research

• INFORMS Member
• AMA member

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