• Journal Articles
  • Quantifying Cross and Direct Network Effects in Online C2C Platforms, with Manchanda Puneet (2016), Marketing Science, 35(6), 870-893
  • Beyond the More the Merrier: The Variety Effect and Consumer Heterogeneity in System Markets, with Li Sun and Rajiv Surendra (2016), International Journal of Research in Marketing , 33(2), 261-275
  • Platforms: A Multiplicity of Research Opportunities, with S Sriram, Manchanda Puneet and al et (2015), Marketing Letters, 26(2), 141-152
  • Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response, with GOH KHIM YONG and Wu J (2015), Journal of Interactive Marketing, 30, 34-45
  • Quantifying Nation Equity with Sales Data: A Structural Approach, (2013), International Journal of Research in Marketing , 30, no. 1, 19-35, (Runner-up, the Marketing Science Institute and IJRM Best Paper)
  • Quantifying Transaction Costs in Online and Offline Grocery Channel Choice, with Pradeep Chintagunta and Javier Cebollada (2012), Marketing Science, Vol. 31, no. 1, 96-114
  • An Empirical Test of Warranty Theories in the U.S. Server and Automobile Markets, with Pradeep K. Chintagunta (2011), Journal of Marketing , 75, 75-92
  • An Empirical Analysis of Shopping Behavior across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics, with Marta Arce-Urriza, Jose-Javier Cebollada-Calvo and Pradeep K. Chintagunta (2010), Journal of Interactive Marketing, 24, no. 4, 251-268
  • Quantifying the Economic Value of Warranties in the U.S. Server Market, with Pradeep Chintagunta (2009), Marketing Science, Vol. 28, no. 1, 99-121
  • A Comparison of Within-household Price Sensitivity across Online and Offline Channels, with Pradeep Chintagunta and Javier Cebollada (2008), Marketing Science, Vol 27, no. 2, 283-299
  • Assessing the Economic Value of Distribution Channels - An Application to the PC Industry, with Naufel Vilcassim and Pradeep Chintagunta (2007), Journal of Marketing Research, Vol. 44, no.1, 29-41
• Conference/Seminars
  • An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response in the Mobile Media, with Khim Yong Goh and Winne Soh (2009), ICIS (International Conferences on Information System) 2009 Proceedings

• Runner-up, the Marketing Science Institute and IJRM Best Paper (Quantifying Nation Equity with Sales Data: A Structural Approach) - 2013
• The Runner-up for Best Paper Award, Journal of Interactive Marketing - 2011
• Recognition for Excellence as Outstanding Research, NUS Business School - 2011
• MSI (Marketing Science Institute) Young Scholar - 2011
• Best Paper Award, Spanish Marketing Association - 2009
• Department Outstanding Research - 2008

• PhD, Marketing, University of Chicago, 2006
• MBA, University of Chicago, 2006
• BA, Economics, Beijing University, 1991

• Associate Professor (with tenure), National University of Singapore, 2012 - current
• Assistant Professor, National University of Singapore, 2006 - 2012
• Teaching, Beijing University, 2000 - 2001
• Research Fellow, Harvard University, 1998 - 1999
• Teaching, Beijing University, 1996 - 1998

• (MBA), Marketing Research
• (Undergraduate), Marketing Research

• INFORMS Member
• AMA member

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