Junhong
CHU, Junhong Assoc Professor Department:  Marketing Office:  BIZ 1, 8-34 Contact:  (65) 6516 6938 Email:  bizcj@nus.edu.sg Curriculum Vitae


Research Impact: Google Scholar
Web of Science
Research Interests
  • Channel Management
  • Classical And Bayesian Modeling
  • Consumer And Firm Behavior
  • E-business
  • High Tech Markets
  • Network Effects
  • Retail Competition
  • Social Interactions And Networking
  • Structural Modeling
Selected Publications
Awards & Honors
  • Runner-up, the Marketing Science Institute and IJRM Best Paper (Quantifying Nation Equity with Sales Data: A Structural Approach) - 2013
  • The Runner-up for Best Paper Award, Journal of Interactive Marketing - 2011
  • Recognition for Excellence as Outstanding Research, NUS Business School - 2011
  • MSI (Marketing Science Institute) Young Scholar - 2011
  • Best Paper Award, Spanish Marketing Association - 2009
  • Department Outstanding Research - 2008
Education Qualifications
  • PhD, Marketing, University of Chicago, 2006
  • MBA, University of Chicago, 2006
  • BA, Economics, Beijing University, 1991
Academic Experience
  • Associate Professor (with tenure), National University of Singapore, 2012 - current
  • Assistant Professor, National University of Singapore, 2006 - 2012
  • Teaching, Beijing University, 2000 - 2001
  • Research Fellow, Harvard University, 1998 - 1999
  • Teaching, Beijing University, 1996 - 1998
Courses
  • (MBA), Marketing Research
  • (Undergraduate), Marketing Research
Membership & Professional Activities
  • INFORMS Member
  • AMA member
Societal Impact
  • * This site has links to other websites as a convenience to our users. When you follow a link to one of these sites, we do not warrant the accuracy, reliability or timeliness of any information published by these external sites, nor endorses any content, viewpoints, products, or services linked from these systems. Links may become invalid, may expire, or may become misdirected at any time.*

    Think Business, Bizblogs

NUS Business School,
Mochtar Riady Building,
15 Kent Ridge Drive,Singapore 119245

Email: askbiz@nus.edu.sg
Phone: +65 6516-3106

© Copyright 2001-2017 National University of Singapore. All Rights Reserved.
Legal | Branding guidelines | Contact Us