Ping (on Leave)
XIAO, Ping (on leave) Assistant Professor Department:  Marketing Office:  BIZ 1, 8-35 Contact:  (65) 6516 6972 Email: Curriculum Vitae
Awards &
Membership &
Professional Activities
    • Empirical And Theoretical Analysis Of Competitive Strategies
    • Emerging Markets
    • Nonlinear Pricing
    • Social Network And Social Media
    • Journal Articles
      • McD and KFC in China: Competitors or Companions, with Qiaowei Shen (2014), Marketing Science, Volume 33 Issue 2, 287-307
      • Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings, with Jochen Wirtz, Jeongwen Chiang and Naresh Malhotra (2014), Journal of Retailing , Vol. 90, no. 4, 463-480
      • The Impact of Sampling and Network Topology on the Estimation of Social Inter-correlations, with Xinlei Chen and Yuxin Chen (2013), Journal of Marketing Research, Vol. 50, no. 1, 95-110
      • Optimizing Referral Reward Programs Under Impression Management Considerations, with Christopher Tang and Wirtz, Jochen (2011), European Journal of Operational Research, Vol. 215, 730-739
    • Books/Monographs
      • Structural Models of Pricing, with Tat Y. Chan and Vrinda Kadiyali (2009), Edward Elgar Pub, Handbook of Pricing Research in Marketing, (edited by Vithala Rao)
    • Working Papers
      • The Compliance Problem in Vertical Restraint: An Empirical Test in the Case of Minimum Retail Price Maintenance (2015), with Xinlei (Jack) Chen, Yuxin Chen and Wei Lu
      • Dynamic Spillovers from the Rival: Evidence from the Entry and Expansion of KFC and McDonald’s in the Chinese Cities (2015), with Aamir R. Hashmi and Qiaowei Shen
      • Quantifying the Benefits of the Government’s’ Subsidy Program (2015), with Wei Lu, Sky Liang and Xinlei (Jack) Chen
    • Finalist for 2015 John D.C. Little Best Paper Award - 2015
    • AMA Doctoral Consortium Fellow, Arizona State University - 2007
    • INFORMS Doctoral Consortium Fellow, University of Pittsburgh - 2006
    • Doctoral Fellowships, Olin School of Business, Washington University in St. Louis - 2003
    • PhD, Marketing, Washington University in St. Louis, USA, 2008
    • B.E., Management Science; Minor: Computer Hardware, University of Science and Technology of China (USTC), China
    • M.E., Management Science and Engineering, University of Science and Technology of China (USTC), China
    • Assistant Professor of Marketing, National University of Singapore, 2008 - current
    • Asian Markets & Marketing Management (undergraduate)
    • Ad-hoc reviewer, Marketing Science
    • AMA member
    • Informs Member
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