Ashok
CHARAN, Ashok Assoc Professor Department:  Marketing Office:  BIZ 1, 8-25 Contact:  (65) 6516 7222 Email:  bizakc@nus.edu.sg Curriculum Vitae
Research
Interests
Selected
Publications
Awards &
Honors
Educational
Qualifications
Academic
Experience
Corporate
Experience
Courses
Societal
Impact
    • Marketing Analytics
    • Business Simulation
    • Market Research
    • Data Integration
    • Loyalty Panels/consumer Panels/crm
    • Customer Satisfaction Research
    • Category Management And Retail Analytics
    • Executive of the year; a regional Nielsen award
    • President's Award for Excellence; a global Nielsen award
    • MBA, Marketing and Computer Science, Indian Institute of Management, Calcutta, India, 1986
    • BTech, Mechanical Engineering, Indian Institute of Technology, Delhi, India, 1981
    • Practice Associate Professor, National University of Singapore, 2009 - current
    • Adjunct Associate Professor, National University of Singapore, 2007 - 2009
    • Regional Area Client Director, Nielsen, Asia Pacific, 2007 - 2009
    • Managing Director, Nielsen, Singapore, 2004 - 2007
    • Executive Director, Nielsen, Singapore, 1999 - 2004
    • Associate Director, Nielsen, Singapore, 1995 - 1999
    • Manager, Nielsen, Singapore, 1994 - 1995
    • Business Research Manager, Hindustan Lever, India, 1990 - 1994
    • Manager, Business Development & Corporate Planning, Wipro, India, 1986 - 1990
    • Marketing Analytics (MBA, MSc - Business Analytics, BBA Honours)
    • Business Strategy Simulation (Executive MBA)
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