Teck Hua
HO, Teck Hua Tan Chin Tuan Centennial Professor (Courtesy)
Senior Deputy President & Provost
Department:  Marketing, Analytics & Operations Office:  BIZ 1 8-26 Contact:  (65) 6601 2111/6516 4863 Email:  bizhoth@nus.edu.sg Curriculum Vitae
Research
/ Teaching
Areas
Selected
Publications
Recognition
& Awards
Educational
Qualifications
Academic
Experience
Corporate
Experience
Membership &
Professional
Activities
Societal
Impact
    • Behavioural And Experimental Economics
    • Interfaces Between Marketing And Operations
    • Quantitative Marketing (pricing Strategy And Customer Value Management)
    • Journal Articles
      • Maurice E. Schweitzer, Ho, Teck Hua and Xing Zhang (2018), "How Monitoring Influences Trust: A Tale of Two Faces", Management Science, 64(1), 253-270
      • Ho, Teck Hua, Chong, Juin Kuan and Xia X (2017), "Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue", Proceedings of the National Academy of Sciences of the United States of America, 114, 12, 3074-3078
      • Ho, Teck Hua, Png, Ivan Paak Liang and Reza S (2017), "Sunk Cost Fallacy in Driving the World's Costliest Cars", Management Science
      • Chong, Juin Kuan, Ho, Teck Hua and Camerer C (2016), "A generalized cognitive hierarchy model of games", Games and Economic Behavior, 99, 257-274
      • Camerer C F, Dreber A, Forsell E, Ho, Teck Hua, Huber J, Johannesson M, Kirchler M, Almenberg J, Altmejd A, Chan T, Heikensten E, Holzmeister F, Imai T, Isaksson S, Nave G, Pfeiffer T, Razen M and Wu H (2016), "Evaluating replicability of laboratory experiments in economics", Science, 351, 6280, 1433-1436
      • Schweitzer M, Ho, Teck Hua and Zhang X (2016), "How Monitoring Influences Trust: A Tale of Two Faces", Management Science, forthcoming
      • Camerer C F, Ho, Teck Hua and Chong, Juin Kuan (2015), "A Psychological Approach to Strategic Thinking in Games", Current Opinion in Behavioral Sciences, 3, 157-162
      • Ho, Teck Hua, Xuanming Su and Yaozhong Wu (2014), "Distributional and Peerinduced Fairness in Supply Chain Contract Design", Production and Operations Management, Volume 23, Issue 2, 161–175
      • Ho, Teck Hua (2013), "A Dynamic Level-k Model in Sequential Games", Management Science, 59:2, 452-469
      • Ho, Teck Hua and Yeung C. (2013), "Giving Feedback to Clients", Management Science
      • Ho, Teck Hua, Lim, Noah and Tony Cui (2010), "Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis", Management Science, 56(11), 1891-1910
      • Ho, Teck Hua and Zhang J J (2008), "Designing Price Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?", Management Science, 54(4), 686-700
      • Lim, Noah and Ho, Teck Hua (2007), "Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?", Marketing Science, 26(3), 312-326
      • Ho, Teck Hua, Lim, Noah and Colin Camerer (2006), "How Psychological Should Marketing Models Be?", Journal of Marketing Research, 43(3), 341-344
      • Ho, Teck Hua, Lim, Noah and Colin Camerer (2006), "Modeling the Psychology of Consumers and Firms Using Behavioral Economics", Journal of Marketing Research, 43(3), 307-331, [Lead & discussion article. Finalist for the 2011 William F. O’Dell Award]
      • Camerer C F, Ho, Teck Hua and Chong J K (2004), "A Cognitive Hierarchy Theory of One-Shot Games", Quarterly Journal of Economics, 119(3), 861-898
      • Ho, Teck Hua, Camerer C F and Chong J K (2002), "Sophisticated Experience-Weighted Attraction Learning and Strategic Teaching in Repeated Games", Journal of Economic Theory, 104(1), 137-188
      • Camerer C F and Ho, Teck Hua (1999), "Experience-weighted Attraction Learning in Normal-form Games", Econometrica, 67(4), 837-874
      • Ho, Teck Hua, Camerer C F and Weigelt K (1998), "Iterated Dominance and Iterated Best-Response in Experimental p-Beauty Contests", American Economic Review, 88(4), 947-969
      • Bell D, Ho, Teck Hua and Tang C (1998), "Determining Where to Shop: Fixed and Variable Costs of Shopping", Journal of Marketing Research, 35(3), 352- 369
      • Cohen M A, Eliashberg J and Ho, Teck Hua (1996), "New Product Development: The Performance and Time-to-Market Tradeoff", Management Science, 42(2), 173-186
      • Camerer C F and Ho, Teck Hua (1994), "Violations of the Betweenness Axiom and Nonlinearity in Probability", Journal of Risk and Uncertainty, 8(2), 167-196
      • Watson R T, Ho, Teck Hua and Raman K S (1994), "Culture: A Fourth Dimension of Group Support Systems", Communications of the ACM, 37(10), 44-55
    • Others
    • Williamson Award, bestowed by Haas faculty on a faculty member who exemplifies the attitudes and behaviours that differentiate Berkeley-Haas as an institution - 2015
    • Named a favourite professor by Haas School MBA students (Poets & Quants Online – http://poetsandquants.com/2015/06/18/the-top-mbas-name-their-favorite-business-school-professors/3/) - 2015
    • Second Place, Wickham Skinner Best Paper Award for “Distributional and Peer-induced Fairness in Supply Chain Contract Design”, with X Su and Y Wu - 2014
    • Finalist, William F. O’Dell Award - 2011
    • Distinguished Teaching Award, UC Berkeley - 2010
    • Cheit Teaching Award (Evening MBA), First Runner-Up - 2009
    • Cheit Teaching Award (Weekend MBA), Winner of the Best Teacher Award - 2006
    • Finalist, John D.C. Little Best Paper Award - 2006
    • Cheit Teaching Award (Evening MBA), Winner of the Best Teacher Award - 2005
    • Finalist, Paul Green Best Paper Award - 2005
    • Cheit Teaching Award (Day Time MBA), Winner of the Best Teacher Award - 2004
    • Faculty Fellow, AMA Doctoral Consortium, Minnesota - 2003
    • Honourable Mention, Earl F Cheit Award for Excellen in Teaching (Day Time MBA) - 2003
    • Finalist, Helen Kardon Moss Anvil Teaching Award at the Wharton School of the University of Pennsylvania - 2000
    • MA (Honorary), the Wharton School of the University of Pennsylvania - 1999
    • Deloitte and Touche Award for Advisor of a Management Field Study at UCLA - 1996
    • Honorable Mention, George Dantzig Best Dissertation Award - 1994
    • ARCO Chemical Dissertation Fellowship, University of Pennsylvania - 1992
    • Fellow, Operations Research Society Doctoral Colloquium at Stanford - 1992
    • University Fellowship, University of Pennsylvania - 1990
    • M.A. (Honorary), University of Pennsylvania, 1999
    • Ph.D., Decision Sciences, University of Pennsylvania, 1993
    • M.A., Decision Sciences, University of Pennsylvania, 1991
    • M. Sc., Computer and Information Sciences, National University of Singapore, 1989
    • B. Eng., Electrical Engineering, 1st Class Honors, National University of Singapore, 1985
    • Senior Deputy President and Provost, National University of Singapore, 2018 - current
    • Deputy President (Research and Technology), National University of Singapore, 2015 - current
    • Tan Chin Tuan Centennial Professor, National University of Singapore, 2011 - current
    • Director, Centre for Behavioural Economics, National University of Singapore, 2011 - current
    • Director, NUS Global Asia Institute, National University of Singapore, 2012 - 2017
    • Vice-President (Research Strategy), National University of Singapore, 2011 - 2015
    • William Halford, Jr. Family Professor of Marketing, University of California, Berkeley, Haas School , 2002 - 2015
    • Associate Professor of Marketing (with tenure), University of Pennsylvania, The Wharton School, 1999 - 2002
    • Associate Professor of Marketing, University of Pennsylvania, The Wharton School, 1997 - 1999
    • Assistant Professor of Operations & Tech Mgt, University of California, Los Angeles, The Anderson School, 1994 - 1997
    • Lecturer, National University of Singapore, 1993 - 1994
    • Consultant, Autodesk, Inc. (2004-2006, 2008-2010, 2013-present)
    • Consultant, Boeing (2002)
    • Consultant, Boston Scientific Corporation (2003-2007)
    • Consultant, Campbell’s Soup (1992-1996)
    • Consultant, Compliance Ease (2004-2005)
    • Consultant, eBay (2005)
    • Consultant, Fat Spaniel (2009-2010)
    • Consultant, Google (2010)
    • Consultant, HP (2003-2009)
    • Consultant, Igine (2003-2004)
    • Consultant, Information Resource Inc. (2001-2002)
    • Consultant, Intel (1999-2002)
    • Consultant, Johnson & Johnson (2010)
    • Consultant, Martek Biosciences Corporation (2004)
    • Consultant, Maxim (2011)
    • Consultant, NUS, America (2003-2010)
    • Consultant, Quicklogic (2008)
    • Consultant, Security Network of America (2006-2010)
    • Consultant, Slingshot Solutions (2001-2003)
    • Consultant, Spacelabs Healthcare (2010)
    • Consultant, Zynga (2011)
    • Editor-in-Chief, Management Science (2014-2017)
    • Departmental Editor, Behavioral Economics; Management Science (2011-2014)
    • Departmental Editor, Decision Analysis; Management Science (2008-2011)
    • Associate Editor, Marketing Science (2007-2013)
    • Associate Editor, Journal of Marketing Research (2006-2013)
    • Co-Editor, Foundations and Trends in Marketing (2006-2010)
    • Associate Editor, Operations and Supply-Chain Management; Management Science (2004-2008)
    • Associate Editor, IEEE Transactions on Engineering Management (2001-2006)
    • Guest co-editor, Special issue on marketing-operations interfaces; Management Science(2001)
    • Associate Editor, Interdisciplinary Research; Management Science (2000-2003)
    • Associate Editor, Decision Analysis; Management Science (1998-2008)
    • Associate Editor, Special Responsibilities; Management Science (1998-1999)
    • Associate Editor, Management Science (1996-2000)
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