Doreen
KUM, Doreen Senior Lecturer Department:  Marketing Office:  BIZ 1, 8-18 Contact:  (65) 6516 7730 Email:  bizdk@nus.edu.sg Curriculum Vitae
Selected
Publications
Awards &
Honors
Educational
Qualifications
Academic
Experience
Corporate
Experience
Courses
    • Journal Articles
      • Understanding how Changes within Service Experiences impact Prospective versus Retrospective Time Judgments, with Elison L and Lee, Yih Hwai (2015), Journal of the Academy of Marketing Science, 43(6), 730-745
      • Effect of Product Concept and Brand Personality on Inferences and Brand Extension, with Yih Hwai Lee, Lars Bergkvist and Siew Meng Leong (2012), Journal of Marketing Management, Vol. 28, no. (11/12), 1291-1304
      • Testing to Prevent Bad Translation: Brand Name Conversions in Chinese-English Contexts, with Lee, Yih Hwai and Qiu Cheng (2011), Journal of Business Research, Vol. 64, no. 6, 594-600
      • The Joint Effects of Advertising and Product Trial: A Source-monitoring Perspective, with Lee Yih Hwai (2011), Marketing Letters, Vol. 22, no. 3, 213-226
    • NUS Business School Teaching Excellence Awards 2015/2016 - 2016
    • PhD, National University of Singapore, 2003
    • BBA (Hons), National University of Singapore, 1994
    • Senior Lecturer of Marketing, National University of Singapore, 2013 - current
    • Senior Lecturer, University of Newcastle, Singapore, 2007 - 2012
    • Adjunct Lecturer, Singapore Management University, 2007 - 2012
    • Assistant Professor, University of New South Wales Asia, 2007
    • Lecturer, National University of Singapore, 2006
    • Research Plus Pte Ltd
    • Goh Joo Hin Pte Ltd (for New MoonTM)
    • Diethelm Keller Healthcare
    • Biomed Diagnostics
    • Advanced Medical Optics (for CompleteTM)
    • Asian Market and Marketing Management (undergraduate)
    • Principles of Marketing (undergraduate)
    • Marketing Management (MBA)

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