Doreen
KUM, Doreen Senior Lecturer Department:  Marketing Office:  BIZ 1, 8-18 Contact:  (65) 6516 7730 Email:  bizdk@nus.edu.sg Curriculum Vitae
Selected
Publications
Awards &
Honors
Educational
Qualifications
Academic
Experience
Corporate
Experience
Courses
    • Journal Articles
      • Elison L, Kum, Doreen and Lee, Yih Hwai (2015), "Understanding how Changes within Service Experiences impact Prospective versus Retrospective Time Judgments", Journal of the Academy of Marketing Science, 43, 6, 730-745
      • Yih Hwai Lee, Kum, Doreen, Lars Bergkvist and Siew Meng Leong (2012), "Effect of Product Concept and Brand Personality on Inferences and Brand Extension", Journal of Marketing Management, Vol. 28, no. (11/12), 1291-1304
      • Kum, Doreen, Lee, Yih Hwai and Qiu Cheng (2011), "Testing to Prevent Bad Translation: Brand Name Conversions in Chinese-English Contexts", Journal of Business Research, Vol. 64, no. 6, 594-600
      • Kum, Doreen and Lee Yih Hwai (2011), "The Joint Effects of Advertising and Product Trial: A Source-monitoring Perspective", Marketing Letters, Vol. 22, no. 3, 213-226
    • Annual Teaching Excellence (ATEA), AY16/17 - 2017
    • NUS Business School Teaching Excellence Awards 2015/2016 - 2016
    • PhD, National University of Singapore, 2003
    • BBA (Hons), National University of Singapore, 1994
    • Senior Lecturer of Marketing, National University of Singapore, 2013 - current
    • Senior Lecturer, University of Newcastle, Singapore, 2007 - 2012
    • Adjunct Lecturer, Singapore Management University, 2007 - 2012
    • Assistant Professor, University of New South Wales Asia, 2007
    • Lecturer, National University of Singapore, 2006
    • Research Plus Pte Ltd
    • Goh Joo Hin Pte Ltd (for New MoonTM)
    • Diethelm Keller Healthcare
    • Biomed Diagnostics
    • Advanced Medical Optics (for CompleteTM)
    • Understanding how businesses work (primer)
    • Marketing Strategy: Analysis & Practice (undergraduate)
    • Principles of Marketing (undergraduate)

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