Dai
YAO, Dai Assistant Professor Department:  Marketing Office:  BIZ 1, 8-14 Contact:  (65) 6601 2109 Email:  bizyaod@nus.edu.sg Curriculum Vitae
Research
Interests
Selected
Publications
Awards &
Honors
Educational
Qualifications
Academic
Experience
Courses
    • Modelling Multi-category Customer Behaviour
    • Bias And De-bias In Decision Making And Choice Models
    • Social Media And Online Strategy
    • Collaborative Consumption
    • Journal Articles
      • Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns, with Chae I., Stephen A. T. and Bart Y. (2017), Marketing Science, 36(1), 89-104
      • Human Judgment is Heavy-Tailed: Empirical Evidence and Implications for the Aggregation of Estimates and Forecasts, with Lobo, Miguel Sousa (2014), Management Science, forthcoming
    • Fellow, INFORMS Marketing Science Doctoral Consortium, Rice University - 2011
    • Fellowship, INSEAD - 2009
    • Fellowship, Singapore Management University - 2007
    • Freshmen Fellowship, Tsinghua University - 2002
    • Ph.D., Management (Marketing), INSEAD, 2014
    • MSc., Operations Management, Singapore Management University (SMU), 2009
    • B.Eng, Computer Science and Technology, Tsinghua University, 2006
    • Assistant Professor of Marketing, National University of Singapore (NUS), 2014 - current
    • Marketing Methods & Applications (undergraduate)

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