Dai
YAO, Dai Assistant Professor Department:  Marketing Office:  BIZ 1, 8-14 Contact:  (65) 6601 2109 Email:  bizyaod@nus.edu.sg Personal website Curriculum Vitae
Research / Teaching Areas
  • Modelling Multi-category Customer Behaviour
  • Bias And De-bias In Decision Making And Choice Models
  • Social Media And Online Strategy
  • Collaborative Consumption
Selected Publications
  • Journal Articles
    • Yao, Dai and Lobo, Miguel Sousa (2014), "Human Judgment is Heavy-Tailed: Empirical Evidence and Implications for the Aggregation of Estimates and Forecasts", Management Science, forthcoming, (forthcoming)
    • Inyoung Chae, Andrew T. Stephen, Yakov Bart and Yao, Dai (2017), "Spillover Effects in Seeded Word-Of-Mouth", Marketing Science, 36(1), 89-104
Recognition
& Awards
  • Fellow, INFORMS Marketing Science Doctoral Consortium, Rice University - 2011
  • Fellowship, INSEAD - 2009
  • Fellowship, Singapore Management University - 2007
  • Freshmen Fellowship, Tsinghua University - 2002
Education Qualifications
  • Ph.D., Management (Marketing), INSEAD, 2014
  • MSc., Operations Management, Singapore Management University (SMU), 2009
  • B.Eng, Computer Science and Technology, Tsinghua University, 2006
Academic Experience
  • Assistant Professor of Marketing, National University of Singapore (NUS), 2014 - current
Courses
  • Marketing Methods & Applications (undergraduate)
  • Marketing Methods & Applications (MSc/Mgt + CEMS)

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