Swee Hoon
ANG, Swee Hoon Assoc Professor Department:  Marketing Office:  BIZ 1, 8-17 Contact:  (65) 6516 3173 Email:  bizangsh@nus.edu.sg Curriculum Vitae
Research
Interests
Selected
Publications
Awards &
Honors
Educational
Qualifications
Academic
Experience
Corporate
Experience
Courses
Membership &
Professional Activities
Societal
Impact
    • Ad Creativity
    • Advertising
    • Brand Personality
    • Consumer Behavior
    • Cross-cultural Consumer Behavior Issues
    • Journal Articles
      • What is Consumer Well-Being to Asians?, with Leong Siew Meng, Cote Joseph A., Lee, Yih Hwai and Houston Michael J. (2016), Social Indicators Research, 126(2), 777-793
      • In pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison, with Lim Elison Ai Ching, Leong Siew Meng and Chen Zhaonan (2015), Social Indicators Research, 122(1), 87-103
      • Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response, with Lim Ai Cheng, Elison, Yih Hwai Lee and Siew Meng Leong (2009), Journal of Pragmatics, Vol. 41, no. 9, 1778-1793
      • Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences, with Leong Siew Meng, J A Cote, Tan Soo Jiuan, K Jung, Kau Ah Keng and C Pornpitakpan (2008), Journal of International Business Studies , 39 (6), 996-1009
      • Hedonic and Utilitarian Consumption: A Cross-Cultural Perspective based on Cultural Conditioning, with Lim Ai Ching, Elison (2008), Journal of Business Research, Vol. 61 (3), 225-232
      • The Ad Creativity Cube: A Conceptual and Initial Validation, with Siew Meng Leong and Yih Hwai Lee (2007), Journal of the Academy of Marketing Science, Vol.35, no.2, 220-232
      • Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes, with Ai Ching Elison Lim (2006), Journal of Advertising , 35(2), 39-54
      • Interference of Picture and Brand Name in a Multiple Linkage Ad Context, with Yih Hwai Lee (2003), Marketing Letters, 14(4), 273-288
      • Cross-National Personality Differences: A Typology of Animosity, with Kwon Jung, Siew Meng Leong, Soo Jiuan Tan, Chanthika Pornpitakpan and Ah Keng Kau (2002), Journal of Cross-Cultural Psychology, 33(6), 525-539
    • Books/Monographs
      • Principles of Marketing: An Asian Perspective, with Kotler P, Armstrong G and Tan C T (2017), Principles of Marketing: An Asian Perspective, 4th edition, Pearson
      • Marketing Management: An Asian Perspective, with Kotler P, Keller K L and Tan C T (2016), Marketing Management: An Asian Perspective, 7th edition, Pearson
      • International Marketing, with Kotabe M, A Marshall, K Griffiths, R Voola, R E Roberts and K Helsen (2014), 4th edition, John Wiley
      • Marketing Management: An Asian Perspective, with Kotler, P, K L Keller, Siew Meng Leong and C T Tan (2013), 6th edition, Pearson
      • Principles of Marketing: An Asian Perspective, with Kotler P, G Armstrong, Siew Meng Leong, C T Tan and O Yau (2012), 3rd edition, Pearson
    • Annual Teaching Excellence Awards (ATEA) 2014/2015 - 2016
    • Annual Teaching Excellence Awards (ATEA) Honour Roll - 2016
    • NUS Business School Outstanding Educator Award 2014/2015 - 2015
    • Annual Teaching Excellence Awards (ATEA) 2013/2014 - 2015
    • Annual Teaching Excellence Awards (ATEA) 2012/2013 - 2014
    • NUS Business School Outstanding Educator Award 2013/2014 - 2014
    • NUS Business School Outstanding Educator Award 2012/2013 - 2013
    • PhD, Marketing, University of British Columbia, 1991
    • Associate Professor (with tenure), National University of Singapore, 1999 - current
    • Caterpillar
    • Citibank National Association (NA)
    • Essilor
    • Johnson & Johnson Medical
    • Singapore Pools
    • Wipro
    • Principles of Marketing (Undergraduate)
    • Association for Consumer Research
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