Swee Hoon
ANG, Swee Hoon Assoc Professor Department:  Marketing Office:  BIZ 1, 8-17 Contact:  (65) 6516 3173 Email:  bizangsh@nus.edu.sg Curriculum Vitae
Research
Interests
Selected
Publications
Awards &
Honors
Educational
Qualifications
Academic
Experience
Corporate
Experience
Courses
Membership &
Professional Activities
Societal
Impact
    • Ad Creativity
    • Advertising
    • Brand Personality
    • Consumer Behavior
    • Cross-cultural Consumer Behavior Issues
    • Journal Articles
      • Leong Siew Meng, Ang, Swee Hoon, Cote Joseph A., Lee, Yih Hwai and Houston Michael J. (2016), "What is Consumer Well-Being to Asians?", Social Indicators Research, 126, 2, 777-793
      • Ang, Swee Hoon, Lim Elison Ai Ching, Leong Siew Meng and Chen Zhaonan (2015), "In pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison", Social Indicators Research, 122, 1, 87-103
      • Ang, Swee Hoon, Lim Ai Cheng, Elison, Yih Hwai Lee and Siew Meng Leong (2009), "Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response", Journal of Pragmatics, Vol. 41, no. 9, 1778-1793
      • Ang, Swee Hoon, Leong Siew Meng, J A Cote, Tan Soo Jiuan, K Jung, Kau Ah Keng and C Pornpitakpan (2008), "Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences", Journal of International Business Studies , 39 (6), 996-1009
      • Lim Ai Ching, Elison and Ang, Swee Hoon (2008), "Hedonic and Utilitarian Consumption: A Cross-Cultural Perspective based on Cultural Conditioning", Journal of Business Research, Vol. 61 (3), 225-232
      • Ang, Swee Hoon, Siew Meng Leong and Yih Hwai Lee (2007), "The Ad Creativity Cube: A Conceptual and Initial Validation", Journal of the Academy of Marketing Science, Vol.35, no.2, 220-232
      • Ang, Swee Hoon and Ai Ching Elison Lim (2006), "Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes", Journal of Advertising , 35(2), 39-54
      • Ang, Swee Hoon and Yih Hwai Lee (2003), "Interference of Picture and Brand Name in a Multiple Linkage Ad Context", Marketing Letters, 14(4), 273-288
      • Ang, Swee Hoon, Kwon Jung, Siew Meng Leong, Soo Jiuan Tan, Chanthika Pornpitakpan and Ah Keng Kau (2002), "Cross-National Personality Differences: A Typology of Animosity", Journal of Cross-Cultural Psychology, 33(6), 525-539
    • Books/Monographs
      • Kotler P, Armstrong G, Ang, Swee Hoon and Tan C T (2017), "Principles of Marketing: An Asian Perspective", Principles of Marketing: An Asian Perspective, 4th edition, Pearson, (forthcoming)
      • Kotler P, Keller K L, Ang, Swee Hoon and Tan C T (2016), "Marketing Management: An Asian Perspective", Marketing Management: An Asian Perspective, 7th edition, Pearson, (forthcoming)
      • Agarwal, Sumit, Sing, Tien Foo and Ang, Swee Hoon (2017), "Kiasunomics", 1-267, World Scientific Publishing Company
      • Ang, Swee Hoon, Kotabe M, A Marshall, K Griffiths, R Voola, R E Roberts and K Helsen (2014), "International Marketing", 4th edition, John Wiley
      • Ang, Swee Hoon, Kotler, P, K L Keller, Siew Meng Leong and C T Tan (2013), "Marketing Management: An Asian Perspective", 6th edition, Pearson
      • Ang, Swee Hoon, Kotler P, G Armstrong, Siew Meng Leong, C T Tan and O Yau (2012), "Principles of Marketing: An Asian Perspective", 3rd edition, Pearson
    • Others
      • CHEAH, Lai Yin Sarah and Ang, Swee Hoon (2016), "Leadership lessons from primates", Leadership lessons from primates
    • Annual Teaching Excellence Awards (ATEA) 2014/2015 - 2016
    • Annual Teaching Excellence Awards (ATEA) Honour Roll - 2016
    • NUS Business School Outstanding Educator Award 2014/2015 - 2015
    • Annual Teaching Excellence Awards (ATEA) 2013/2014 - 2015
    • Annual Teaching Excellence Awards (ATEA) 2012/2013 - 2014
    • NUS Business School Outstanding Educator Award 2013/2014 - 2014
    • NUS Business School Outstanding Educator Award 2012/2013 - 2013
    • PhD, Marketing, University of British Columbia, 1991
    • Associate Professor (with tenure), National University of Singapore, 1999 - current
    • Caterpillar
    • Citibank National Association (NA)
    • Essilor
    • Johnson & Johnson Medical
    • Singapore Pools
    • Wipro
    • Principles of Marketing (Undergraduate)
    • Association for Consumer Research
  • * This site has links to other websites as a convenience to our users. When you follow a link to one of these sites, we do not warrant the accuracy, reliability or timeliness of any information published by these external sites, nor endorses any content, viewpoints, products, or services linked from these systems. Links may become invalid, may expire, or may become misdirected at any time.*

    Think Business, Bizblogs

NUS Business School,
Mochtar Riady Building,
15 Kent Ridge Drive,Singapore 119245

Email: askbiz@nus.edu.sg
Phone: +65 6516-3106

© Copyright 2001-2018 National University of Singapore. All Rights Reserved.
Legal | Branding guidelines | Contact Us