YANG, Adelle Xue
Assistant Professor
Department: Marketing
Office: BIZ 1, 8-21
Contact: (65) 6516 7479
Email: Adelle.Yang@gmail.com
Personal website
Curriculum Vitae
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- Consumer Behavior
- Consumer Psychology
- Judgment And Decision-making
- Social And Dynamic Decision-making
- Consumer Welfare
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- Journal Articles
- Yang, Adelle Xue and Oleg Urminsky (2018), "The Smile-Seeking Hypothesis: How Immediate Affective Reactions Motivate and Reward Gift Giving", Psychological Science, 29(8), 1221-1233
- Yang, Adelle Xue and Urminsky Oleg (2015), "The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety", Journal of Consumer Research, 42, 3, 361-377
- Yang, Adelle Xue, Christopher K. Hsee, Yi Liu and Li Zhang (2011), "The Supremacy of Singular Subjectivity", Journal of Consumer Psychology, 21, 393-404
- Hsee, Christopher K., Yang, Adelle Xue and Liangyan Wang (2010), "Idleness Aversion and the Need for Justifiable Busyness", Psychological Science, 21, 926-930
- Journal Articles
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- Fellow, AMA Sheth Foundation Doctoral Consortium, London - 2015
- Kilts Marketing Research Center Fellowship - 2014
- Award Winner, MSI Alden G. Clayton Dissertation Proposal - 2014
- Katherine Dusak Miller PhD Fellowship - 2010
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- Ph.D., Marketing, The University of Chicago Booth School of Business, 2016
- M.S., Management, Shanghai Jiao Tong University, 2009
- B.S., Statistics, East China Normal University, 2006
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- Assistant Professor of Marketing, NUS Business School, 2016 - current
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- Consumer Behavior