YANG, Adelle Xue
Assistant Professor
Department: Marketing
Office: BIZ 1, 8-21
Contact: (65) 6516 7479
Email: bizyxue@nus.edu.sg
Personal website
Curriculum Vitae
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- Consumer Behavior
- Consumer Psychology
- Judgment And Decision-making
- Social And Dynamic Decision-making
- Consumer Welfare
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- Journal Articles
- The Foresight Effect: Local Optimism Motivates Consistency and Local Pessimism Motivates Variety, with Urminsky Oleg (2015), Journal of Consumer Research, 42(3), 361-377
- The Supremacy of Singular Subjectivity, with Christopher K. Hsee, Yi Liu and Li Zhang (2011), Journal of Consumer Psychology, 21, 393-404
- Idleness Aversion and the Need for Justifiable Busyness, with Hsee, Christopher K. and Liangyan Wang (2010), Psychological Science, 21, 926-930
- Journal Articles
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- Fellow, AMA Sheth Foundation Doctoral Consortium, London - 2015
- Kilts Marketing Research Center Fellowship - 2014
- Award Winner, MSI Alden G. Clayton Dissertation Proposal - 2014
- Katherine Dusak Miller PhD Fellowship - 2010
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- Ph.D., Marketing, The University of Chicago Booth School of Business, 2016
- M.S., Management, Shanghai Jiao Tong University, 2009
- B.S., Statistics, East China Normal University, 2006
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- Assistant Professor of Marketing, NUS Business School, 2016 - current
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- Consumer Behavior