Cexun Jeffrey
CAI, Cexun Jeffrey Assistant Professor Department:  Marketing Office:  BIZ 1, 8-28 Contact:  (65) 65163059 Email:  jeffcai@nus.edu.sg Curriculum Vitae
Research
Interests
Selected
Publications
Educational
Qualifications
Academic
Experience
Corporate
Experience
Courses
Membership &
Professional Activities
    • Competitive Strategy
    • Behavioral Economics
    • Information Economics
    • Journal Articles
      • Cai, Cexun Jeffrey and Raju Jagmohan S. (2016), "Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense ", Marketing Science, 35, 5, 743-755
    • PhD (Marketing), University of Pennsylvania, 2015
    • Masters of Science (Marketing), University of Pennsylvania, 2012
    • Master of Arts (Quantitative Methods in Economics), Columbia University, 2006
    • Bachelor of Arts in Quantitative Economics, University of Minnesota at Twin Cities, 2005
    • Bachelor of Chemical Engineering, University of Minnesota at Twin Cities, 2005
    • Assistant Professor of Marketing, National University of Singapore, 2015 - current
    • Assistant Professor of Marketing, Texas A&M University, 2015 - 2018
    • Assistant Head, Aerospace, Economic Development Board, Singapore, 2008 - 2009
    • Senior Officer, Strategic Planning and Forecasting, Economic Development Board, Singapore, 2006 - 2008
    • MKT3401/MKT3701, Marketing Strategy: Analysis & Practice
    • INFORMS
    • American Marketing Association (AMA)

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