Noah
LIM, Noah Director, Global Asia Institute
Provost's Chair
Professor
Department:  Marketing Office:  BIZ 1, 8-15 Contact:  (65) 6601 1623 Email:  noahlim@nus.edu.sg Curriculum Vitae

Noah Lim is the Director of the NUS Global Asia Institute and Provost's Chair Professor at NUS Business School.  Prior to joining NUS, he was the John P. Morgridge Distinguished Chair in Business and Professor of Marketing at the University of Wisconsin-Madison.

He received his PhD from the Wharton School of the University of Pennsylvania. He earne ...[More+]

Research
/ Teaching
Areas
Selected
Publications
Educational
Qualifications
Academic
Experience
    • Incentive Contracts
    • Pricing Strategy
    • Business Models
    • Behavioral Economics
    • Field Experiments
    • Journal Articles
      • Chung, Kevin, Keehyung Kim and Lim, Noah (2019), "Social Structures and Reputation in Expert Review Systems", Management Science, (forthcoming)
      • Li Jia, Lim, Noah and Hua Chen (2019), "Examining Salesperson Effort Allocation in Teams: A Randomized Field Experiment", Marketing Science, (forthcoming)
      • Kim Keehyung, Kevin Chung and Lim, Noah (2018), "Third Party Reviews and Quality Provision", Management Science, (forthcoming)
      • Chen Hua and Lim, Noah (2017), "How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis", Journal of Marketing Research, 54(1), 44-60
      • Lim, Noah and Chen Hua (2014), "When Do Group Incentives for Salespeople Work?", Journal of Marketing Research, 51(3), 320-334
      • Lim, Noah and Sung Ham (2014), "Relationship Organization and Price Delegation: An Experimental Study", Management Science, 60(3), 586-605
      • Chen Hua and Lim, Noah (2013), "Should Managers Use Team-Based Contests?", Management Science, 59(12), 2823-2836
      • Chen Hua, Sung Ham and Lim, Noah (2011), "Designing Asymmetric Multi-person Tournaments: An Experimental Study", Management Science, 57(5), 864-883
      • Ho, Teck Hua, Lim, Noah and Tony Cui (2010), "Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis", Management Science, 56(11), 1891-1910
      • Lim, Noah (2010), "Social Loss Aversion and Optimal Contest Design", Journal of Marketing Research, 47(4), 777-787
      • Lim, Noah , Michael Ahearne and Sung Ham (2009), "Designing Sales Contests: Does the Prize Structure Matter?", Journal of Marketing Research, 46(3), 356-371
      • Lim, Noah and Ho, Teck Hua (2007), "Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?", Marketing Science, 26(3), 312-326
      • Ho, Teck Hua, Lim, Noah and Colin Camerer (2006), "How Psychological Should Marketing Models Be?", Journal of Marketing Research, 43(3), 341-344
      • Ho, Teck Hua, Lim, Noah and Colin Camerer (2006), "Modeling the Psychology of Consumers and Firms Using Behavioral Economics", Journal of Marketing Research, 43(3), 307-331, [Lead & discussion article. Finalist for the 2011 William F. O’Dell Award]
    • PhD, Marketing, The Wharton School, University of Pennsylvania, 2005
    • M.S., Marketing, The Wharton School, University of Pennsylvania, 2003
    • B.Soc.Sci.(Hons.), First-Class Honors, Economics, NUS, 1999
    • B.A., Economics and Political Science, NUS, 1998
    • Provost's Chair and Professor of Marketing, NUS Business School, National University of Singapore, 2018 - current
    • Director, NUS Global Asia Institute, 2017 - current
    • John P. Morgridge Distinguished Chair in Business and Professor of Marketing, Wisconsin School of Business, University of Wisconsin-Madison, 2016 - 2018
    • Associate Professor of Marketing, Wisconsin School of Business, University of Wisconsin-Madison, 2011 - 2016
    • Assistant Professor of Marketing, Wisconsin School of Business, University of Wisconsin-Madison, 2010 - 2011
    • Assistant Professor of Marketing, Bauer College of Business, University of Houston, 2005 - 2010

NUS Business School,
Mochtar Riady Building,
15 Kent Ridge Drive,Singapore 119245

Phone: +65 6516-3106

© Copyright 2001-2019 National University of Singapore. All Rights Reserved.
Legal | Branding guidelines | Contact Us