Prem
SHAMDASANI, Prem Academic Director, The NUS Executive MBA
Associate Professor
Department:  Marketing Office:  BIZ 1, 8-6 Contact:  (65) 6516 6264 Email:  bizps@nus.edu.sg Curriculum Vitae
Research
Interests
Selected
Publications
Awards &
Honors
Educational
Qualifications
Academic
Experience
Corporate
Experience
Courses
Membership &
Professional Activities
Societal
Impact
    • Asian Marketing Practices And Perspectives
    • Brand Management
    • Cross-cultural Buying Behaviour
    • Retail Strategy
    • Journal Articles
      • Touchstone Ellen, Koslow Scott, Shamdasani, Prem and D'Alessandro Steven (2017), "The linguistic servicescape: Speaking their language may not be enough", Journal of Business Research, 72, 147-157
      • Steward DW and Shamdasani, Prem (2017), "Online focus group", Journal of Advertising, 46, 1, 48-60
      • Shamdasani, Prem and Kwon Jung (2011), "Relationship Quality between In-Groups and Out-Groups", International Business & Economics Research Journal, 10(6), 33-52
      • Shamdasani, Prem, Avinandan Mukherjee and Neeru Malhotra (2008), "Antecedents and Consequences of Service Quality in Consumer Evaluation of Self-Service Internet Technologies", Service Industries Journal, Vol. 28, No. 1, 117-138
      • Shamdasani, Prem, Andrea J S Stanaland and Juliana Tan (2001), "Location, Location, Location: Insights for Advertising on the Web", Journal of Advertising Research
      • Shamdasani, Prem, H.T. Keh and K. Chan (2001), "The efficacy of power and influence strategies in a conventional channel: A Singapore perspective", Journal of Business and Industrial Marketing, 16 (1), 21-38
      • Koslow S., Touchstone E. and Shamdasani, Prem (1994), "Exploring language effects in ethnic advertising: A sociolinguistic perspective", Journal of Consumer Research , Vol. 20, 575-585
    • Books/Monographs
      • Shamdasani, Prem, Stewart D W and Rook D W (2007), "Focus Groups: Theory and Practice 2nd ed.", Sage Publications
      • Shamdasani, Prem and Lwin May (2005), "Marketing Success Stories, 5th ed.", Oxford University Press
      • Shamdasani, Prem and Stewart, D W (1998), "Focus group research: Exploration and discovery", The Handbook of Applied Social Research Methods, edited by L Bickman & D J Rog, pp.505-526. California: Sage Publications
    • NUS Business School Teaching Excellence Awards 2015/2016 - 2016
    • NUS Business School Outstanding Educator Award 2014/2015 - 2015
    • Annual Teaching Excellence Awards (ATEA) 2013/2014 - 2015
    • Faculty Outstanding Educator Award (NUS) - 2014
    • Faculty Outstanding Educator Award (NUS) - 2013
    • Nominee for University Outstanding Educator Award (NUS) - 2006
    • Outstanding Educator Award Recognition List (NUS) - 2005
    • University Annual Teaching Excellence Awards (NUS) - 2005
    • University Annual Teaching Excellence Awards (NUS) - 2004
    • Faculty Outstanding Educator Award (NUS) - 2004
    • University Annual Teaching Excellence Awards (NUS) - 2003
    • University Annual Teaching Excellence Awards (NUS) - 2001
    • Faculty Outstanding Educator Award (NUS) - 1999
    • PhD, University of Southern California, 1990
    • BBA (Hons), National University of Singapore, 1984
    • Associate Professor of Marketing, National University of Singapore, 1999 - current
    • Assistant Professor of Marketing, National University of Singapore, 1998
    • Senior Lecturer of Marketing, National University of Singapore, 1995 - 1998
    • Lecturer of Marketing, National University of Singapore, 1990 - 1994
    • Senior Tutor of Marketing, National University of Singapore, 1988 - 1990
    • Corporal, SAF Mindef, 1978 - 1980
    • United States Department of Agriculture (USDA), USA
    • National Computer Board (NCB)
    • Singapore Enterprise Development Council (EDB)
    • L'Oreal
    • Singapore Telecoms, Singapore
    • United Parcel Services (UPS)
    • Hagemeyer
    • EMBA English (Strategic Marketing and Brand Management)
    • UCLA (Marketing Strategy)
    • Reviewer, Asian Journal of Marketing, Asia-Pacific Journal of Management, Asian Case Research Journal, Journal of Retailing and Consumer Services
    • Member, Academy of International Business, 1984 - present
    • Member, American Marketing Association, 1985 - present
    • Member, Association for Consumer Research, 1985 - present
    • Member, Academy of Marketing Science, 1985 - present
    • Advisory Board Member, Singapore Retailers, 1992 - present
    • Member, Marketing Institute of Singapore, 1992 - present
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