Siok Kuan (on Sabbatical)
TAMBYAH, Siok Kuan (on sabbatical) Assoc Professor Department:  Marketing Office:  BIZ 1, 8-11 Contact:  (65) 6516 3155 Email:  biztsk@nus.edu.sg
Research
Interests
Selected
Publications
Awards &
Honors
Educational
Qualifications
Academic
Experience
Corporate
Experience
Courses
Membership &
Professional Activities
    • Consumer Culture Theory
    • Happiness And Wellbeing Research
    • Consumer Values And Lifestyles
    • Consumption And Identity: Ethnicity And Gender
    • Globalization And Consumption
    • Luxury Consumption
    • Qualitative Research Methods
    • Journal Articles
      • Tan, Soo Jiuan and Tambyah, Siok Kuan (on sabbatical) (2016), "Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore", Social Indicators Research, 127, 3, 1391-1416
      • Minton Elizabeth, Kahle Lynn, Tan, Soo Jiuan and Tambyah, Siok Kuan (on sabbatical) (2016), "Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior", Journal for the Scientific Study of Religion, 55, 2, 365-383
      • Tambyah, Siok Kuan (on sabbatical), Wirtz Jochen, Chiara Orsingher and Patricia Chew (2013), "The Role of Metaperception on the Effectiveness of Referral Reward Programs", Journal of Service Research, Vol. 16, no.1, 82-98, DOI: 10.1177/1094670512462138
      • Tambyah, Siok Kuan (on sabbatical) and Tan Soo Jiuan (2011), "Subjective Wellbeing in ASEAN: A Cross-country Study", Japanese Journal of Political Science, Vol. 12, no. 3, 359-373
      • Tambyah, Siok Kuan (on sabbatical) and Tan Soo Jiuan (2011), "Generalized Trust and Trust in Institutions in Confucian Asia", Social Indicators Research, Vol 103, no.3, 357-377
      • Tambyah, Siok Kuan (on sabbatical), Nguyen Thi Tuyet Mai and Kwon Jung (2011), "Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy", Organizations and Markets in Emerging Economies, Vol. 17, no.2, 175-187
      • Jochen Wirtz, Anna S. Mattila and Tambyah, Siok Kuan (on sabbatical) (2010), "Organizational Learning from Customer Feedback Received by Service Employees: A Social Capital Perspective", Journal of Service Management, Vol. 21, No. 3, 363-387
      • Tambyah, Siok Kuan (on sabbatical), Kau Ah Keng and Tan Soo Jiuan (2009), "The Quality of Life in Singapore", Social Indicators Research, Vol. 92, no.2, 337-376
      • Tambyah, Siok Kuan (on sabbatical), Kau Ah Keng and Tan Soo Jiuan (2006), "The Influence of value orientations and demographics on quality-of-life perceptions: Evidence from a National Survey of Singaporeans", Social Indicators Research, Vol 78, no. 1, 33-59
      • Ang Swee Hoon, Cheng Peng Sim , Elison Lim and Tambyah, Siok Kuan (on sabbatical) (2001), "Spot the Difference: Consumer Responses toward Counterfeits", Journal of Consumer Marketing, 18 (3), 219-235
      • Tambyah, Siok Kuan (on sabbatical) and Craig J. Thompson (1999), "Trying to be Cosmopolitan", Journal of Consumer Research, 26, 214-241
      • Wee Chow Hou, Tambyah, Siok Kuan (on sabbatical) and Choong Mei Lan (1995), "Sex Role Portrayal in Television Advertising: A Comparative Study of Singapore and Malaysia", International Marketing Review, 12 (1), 49-64
    • Books/Monographs
      • Tan Soo Jiuan, Tambyah, Siok Kuan (on sabbatical) and Lynn R Kahle (2015), "Sequential Cross-Sectional Studies of Values in Singapore and the United States", in The Psychology of the Asian Consumer, ed. Bernd Schmitt and Leonard Lee, Routledge. 13 pp (103-115).
      • Tambyah, Siok Kuan (on sabbatical) and Soo Jiuan Tan (2013), "Happiness and Wellbeing: The Singaporean Experience", 256 pp., Routledge
      • Tambyah, Siok Kuan (on sabbatical), Tan Soo Jiuan and Kau Ah Keng (2009), "The WellBeing of Singaporeans", World Scientific Press Publishers Co. Pte Ltd
      • Tambyah, Siok Kuan (on sabbatical), Kau Ah Keng, Kwon Jung and Tan Soo Jiuan (2004), "Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors", World Scientific Press, Singapore
    • Conference/Seminars
      • Kahle Lynn, Minton E., Tan, Soo Jiuan and Tambyah, Siok Kuan (on sabbatical) (2015), "Consumer Behaviour and Religion: An Investigation in Singapore ", Academy of Marketing Science Annual Conference
      • Tambyah, Siok Kuan (on sabbatical) (1996), "Life On the Net: The Reconstruction of Self and Community", Advances in Consumer Research, 23, eds. Kim Corfman and John Lynch, 172-177
      • Tambyah, Siok Kuan (on sabbatical) (1995), "Cross-Cultural Adjustment: A Symbolic Interactionist Approach", American Marketing Association Educators Conference Proceedings, 6, eds. Barbara Stern and George M. Zinkhan, 148-9
    • NUS Business School Teaching Excellence Awards 2015/2016 - 2016
    • Annual Teaching Excellence Award (ATEA) Honor Roll - 2014
    • Faculty Outstanding Educator Award (NUS) - 2014
    • Faculty Outstanding Educator Award (NUS) - 2013
    • Faculty Outstanding Educator Award (NUS) - 2012
    • Annual Teaching Excellence Award (ATEA) - 2012
    • Faculty Outstanding Educator Award (NUS) - 2011
    • University Annual Teaching Excellence Awards (NUS) - 2011
    • Faculty Outstanding Educator Award, NUS - 2006
    • Recognition list for Outstanding Educator Award, NUS Business School - 2005
    • University Annual Teaching Excellence Award, NUS - 2005
    • Department Outstanding Educator Award (NUS) - 2002
    • Faculty Outstanding Educator Award (NUS) - 2002
    • University Annual Teaching Excellence Award, NUS - 2002
    • FBA Best Paper Award, Faculty Research Conference, NUS - 1999
    • Association for Consumer Research-Sheth Foundation Dissertation Competition 'Cross-Cultural Marketing' Winner - 1997
    • American Marketing Association Doctoral Consortium Fellow - 1997
    • PhD, University of Wisconsin, Madison, 1999
    • BBA (Hons), National University of Singapore, 1988
    • Associate Professor (Educator) of Marketing, National University of Singapore, 2016 - current
    • Senior Lecturer of Marketing, National University of Singapore, 2008 - 2016
    • Assistant Professor of Marketing, National University of Singapore, 1999 - 2008
    • Senior Tutor of Marketing, National University of Singapore, 1992 - 1993
    • Assistant Manager of Marketing & Sales, SingRe Information Technology Pte Ltd, 1988 - 1992
    • Johnson and Johnson Medical
    • Merck Sharp & Dohme (I.A.) Corporation (MSD)
    • OCBC Bank
    • The Pursuit of Happiness
    • Consumer Behavior (undergraduate and MBA)
    • Consumer Culture and Theory (undergraduate)
    • Services Marketing (undergraduate)
    • Member, Association for Consumer Research, Marketing Institute of Singapore
    • Reviewer, Journal of Consumer Research, Association for Consumer Research, Journal of Contemporary Ethnography

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