Siok Kuan (on Sabbatical)
TAMBYAH, Siok Kuan (on sabbatical) Assoc Professor Department:  Marketing Office:  BIZ 1, 8-11 Contact:  (65) 6516 3155 Email:  biztsk@nus.edu.sg
Research
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Selected
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Awards &
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Educational
Qualifications
Academic
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Corporate
Experience
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Professional Activities
    • Consumer Culture Theory
    • Happiness And Wellbeing Research
    • Consumer Values And Lifestyles
    • Consumption And Identity: Ethnicity And Gender
    • Globalization And Consumption
    • Luxury Consumption
    • Qualitative Research Methods
    • Journal Articles
      • Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, with Tan, Soo Jiuan (2016), Social Indicators Research, 127(3), 1391-1416
      • Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior, with Minton Elizabeth, Kahle Lynn and Tan, Soo Jiuan (2016), Journal for the Scientific Study of Religion, 55(2), 365-383
      • The Role of Metaperception on the Effectiveness of Referral Reward Programs, with Wirtz Jochen, Chiara Orsingher and Patricia Chew (2013), Journal of Service Research, Vol. 16, no.1, 82-98, DOI: 10.1177/1094670512462138
      • Subjective Wellbeing in ASEAN: A Cross-country Study, with Tan Soo Jiuan (2011), Japanese Journal of Political Science, Vol. 12, no. 3, 359-373
      • Generalized Trust and Trust in Institutions in Confucian Asia, with Tan Soo Jiuan (2011), Social Indicators Research, Vol 103, no.3, 357-377
      • Measuring Status Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy, with Nguyen Thi Tuyet Mai and Kwon Jung (2011), Organizations and Markets in Emerging Economies, Vol. 17, no.2, 175-187
      • Organizational Learning from Customer Feedback Received by Service Employees: A Social Capital Perspective, with Jochen Wirtz and Anna S. Mattila (2010), Journal of Service Management, Vol. 21, No. 3, 363-387
      • The Quality of Life in Singapore, with Kau Ah Keng and Tan Soo Jiuan (2009), Social Indicators Research, Vol. 92, no.2, 337-376
      • The Influence of value orientations and demographics on quality-of-life perceptions: Evidence from a National Survey of Singaporeans, with Kau Ah Keng and Tan Soo Jiuan (2006), Social Indicators Research, Vol 78, no. 1, 33-59
      • Spot the Difference: Consumer Responses toward Counterfeits, with Ang Swee Hoon, Cheng Peng Sim and Elison Lim (2001), Journal of Consumer Marketing, 18 (3), 219-235
      • Trying to be Cosmopolitan, with Craig J. Thompson (1999), Journal of Consumer Research, 26, 214-241
      • Sex Role Portrayal in Television Advertising: A Comparative Study of Singapore and Malaysia, with Wee Chow Hou and Choong Mei Lan (1995), International Marketing Review, 12 (1), 49-64
    • Books/Monographs
      • Sequential Cross-Sectional Studies of Values in Singapore and the United States, with Tan Soo Jiuan and Lynn R Kahle (2015), in The Psychology of the Asian Consumer, ed. Bernd Schmitt and Leonard Lee, Routledge. 13 pp (103-115).
      • Happiness and Wellbeing: The Singaporean Experience, with Soo Jiuan Tan (2013), 256 pp., Routledge
      • The WellBeing of Singaporeans, with Tan Soo Jiuan and Kau Ah Keng (2009), World Scientific Press Publishers Co. Pte Ltd
      • Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, with Kau Ah Keng, Kwon Jung and Tan Soo Jiuan (2004), World Scientific Press, Singapore
    • Conference/Seminars
      • Consumer Behaviour and Religion: An Investigation in Singapore , with Kahle Lynn, Minton E. and Tan, Soo Jiuan (2015), Academy of Marketing Science Annual Conference
      • Life On the Net: The Reconstruction of Self and Community, (1996), Advances in Consumer Research, 23, eds. Kim Corfman and John Lynch, 172-177
      • Cross-Cultural Adjustment: A Symbolic Interactionist Approach, (1995), American Marketing Association Educators Conference Proceedings, 6, eds. Barbara Stern and George M. Zinkhan, 148-9
    • NUS Business School Teaching Excellence Awards 2015/2016 - 2016
    • Annual Teaching Excellence Award (ATEA) Honor Roll - 2014
    • Faculty Outstanding Educator Award (NUS) - 2014
    • Faculty Outstanding Educator Award (NUS) - 2013
    • Faculty Outstanding Educator Award (NUS) - 2012
    • Annual Teaching Excellence Award (ATEA) - 2012
    • Faculty Outstanding Educator Award (NUS) - 2011
    • University Annual Teaching Excellence Awards (NUS) - 2011
    • Faculty Outstanding Educator Award, NUS - 2006
    • Recognition list for Outstanding Educator Award, NUS Business School - 2005
    • University Annual Teaching Excellence Award, NUS - 2005
    • Department Outstanding Educator Award (NUS) - 2002
    • Faculty Outstanding Educator Award (NUS) - 2002
    • University Annual Teaching Excellence Award, NUS - 2002
    • FBA Best Paper Award, Faculty Research Conference, NUS - 1999
    • Association for Consumer Research-Sheth Foundation Dissertation Competition 'Cross-Cultural Marketing' Winner - 1997
    • American Marketing Association Doctoral Consortium Fellow - 1997
    • PhD, University of Wisconsin, Madison, 1999
    • BBA (Hons), National University of Singapore, 1988
    • Associate Professor (Educator) of Marketing, National University of Singapore, 2016 - current
    • Senior Lecturer of Marketing, National University of Singapore, 2008 - 2016
    • Assistant Professor of Marketing, National University of Singapore, 1999 - 2008
    • Senior Tutor of Marketing, National University of Singapore, 1992 - 1993
    • Assistant Manager of Marketing & Sales, SingRe Information Technology Pte Ltd, 1988 - 1992
    • Johnson and Johnson Medical
    • Merck Sharp & Dohme (I.A.) Corporation (MSD)
    • OCBC Bank
    • The Pursuit of Happiness
    • Consumer Behavior (undergraduate and MBA)
    • Consumer Culture and Theory (undergraduate)
    • Services Marketing (undergraduate)
    • Member, Association for Consumer Research, Marketing Institute of Singapore
    • Reviewer, Journal of Consumer Research, Association for Consumer Research, Journal of Contemporary Ethnography

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