Soo Jiuan
TAN, Soo Jiuan Associate Professor Department:  Marketing Office:  BIZ 1, 8-8 Contact:  (65) 6516 6206 Email: Curriculum Vitae
Research / Teaching Areas
  • Consumer Values And Lifestyles
  • Game Theoretic Applications In Marketing
  • Global Product Management
  • International Market Entry Strategies
  • Marketing Strategies For Smes And Entrepreneurial Firms
  • Outsourcing
  • Parallel Importing
Selected Publications
  • Journal Articles
    • Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), "Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore", Social Indicators Research, 127, 3, 1391-1416
    • Minton Elizabeth, Kahle Lynn, Tan, Soo Jiuan and Tambyah, Siok Kuan (2016), "Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior", Journal for the Scientific Study of Religion, 55, 2, 365-383
    • Tan, Soo Jiuan and Tambyah Siok Kuan (2011), "Subjective Wellbeing in ASEAN: A Cross-country Study", Japanese Journal of Political Science, Vol 12, no. 3, 359-373
    • Tan, Soo Jiuan and Tambyah Siok Kuan (2011), "Generalized Trust and Trust in Institutions in Confucian Asia", Social Indicators Research, Vol 103, no.3, 357-377
    • Tan, Soo Jiuan and LIM WEI SHI (2010), "Outsourcing suppliers as downstream competitors: Biting the hand that feeds", European Journal of Operational Research, Vol 203, no. 2, 360-369
    • Tan, Soo Jiuan and LIM W S (2009), "Using brand equity to counter outsourcing opportunism: A game-theoretic approach", Marketing Letters, Vol. 20, no. 4, 369-383
    • Tan, Soo Jiuan, Tambyah Siok Kuan and Kau Ah Keng (2009), "The Quality of Life in Singapore", Social Indicators Research, Vol.92, no.2, 337-376
    • Tan, Soo Jiuan, Leong Siew Meng, Ang Swee Hoon, J A Cote, K Jung, Kau Ah Keng and C Pornpitakpan (2008), "Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences", Journal of International Business Studies, Vol. 36, no. 6, 996-1009
    • J E Lee-Partridge, Tan, Soo Jiuan and Lim, Wei Shi (2008), "Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study", Marketing Letters, Vol. 19, no.1, 25-38
    • Tan, Soo Jiuan, A K Kau and S K Tambyah (2006), "The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a National Survey of Singaporeans", Social Indicators Research, Vol. 78(1), 33-59
    • Tan, Soo Jiuan and Lee, K S (2003), "E.Retailing versus physical retailing: A theoretical model & empirical test of consumer choice", Journal of Business Research, Vol 56(11), 877–885
    • Jung K, S H Ang, S M Leong and Tan, Soo Jiuan (2002), "A typology of animosity and its cross-national validation", Journal of Cross-Cultural Psychology, Vol 33 (6), 525-539
    • Tan, Soo Jiuan (2002), "Can consumers' scepticism be mitigated by claim objectivity and claim extremity?", Journal of Marketing Communications, Vol 8(1), 45-64
    • Tan, Soo Jiuan, K S Lee and Lim G H (2001), "Gray marketing as an alternative market penetration strategy for entrepreneurs: conceptual model and case evidence", Journal of Business Venturing, Volume 16, Issue 4, 405–427
    • LEE KHAI SHEANG, LIM GUAN HUA and Tan, Soo Jiuan (2001), "Warranty and warrantor reputation as signals of hybrid product quality", European Journal of Marketing, Vol. 35, no. 1 & 2, 110-132
    • Kau, A K, K Jung, WIRTZ, JOCHEN and Tan, Soo Jiuan (2000), "The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis", Social Indicators Research, 49, 317-333
  • Books/Monographs
    • Tan, Soo Jiuan and Tambyah, Siok Kuan (2018), "Happiness, Wellbeing and Society: What Matters for Singaporeans", 164 pp, Routledge
    • Tan, Soo Jiuan, Tambyah Siok Kuan and Lynn R Kahle (2015), "Sequential Cross-Sectional Studies of Values in Singapore and the United States", in The Psychology of the Asian Consumer, ed. Bernd Schmitt and Leonard Lee, Routledge. 13 pp (103-115).
    • Tan, Soo Jiuan and Siok Kuan Tambyah (2013), "Happiness and Wellbeing: The Singaporean Experience", 256 pp., Routledge
    • Tan, Soo Jiuan, Tambyah S K and Kau A K (2009), "The Well Being of Singaporeans", World Scientific Press Publishers Co. Pte Ltd
    • Tan, Soo Jiuan, Kau A K, Jung K and Tambyah S K (2004), "Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors", World Scientic Press
    • Tan, Soo Jiuan, Lee K S and Lim G H (2002), "Competing for Markets: Growth Strategies for SMEs", McGraw Hill
    • Tan, Soo Jiuan, Kau A K and Wirtz J (1998), "Seven faces of Singaporeans - Their values, aspirations and lifestyles", Prentice Hall
  • Conference/Seminars
    • Kahle Lynn, Minton E., Tan, Soo Jiuan and Tambyah, Siok Kuan (2015), "Consumer Behaviour and Religion: An Investigation in Singapore ", Academy of Marketing Science Annual Conference
& Awards
  • Fellow, Marketing Institute of Singapore - 2008
  • Doctoral Consortium Fellow, American Marketing Association, Michigan State University - 1992
Education Qualifications
  • PhD, Washington University in St. Louis, 1993
  • MSc, Washington University in St. Louis, 1991
  • BBA (Hons), National University of Singapore, 1980
Academic Experience
  • Associate Professor, National University of Singapore, 1999 - current
  • Visiting Professor, Centre for International Business Studies, University of British Columbia, Canada, 2001
  • Assistant Professor , National University of Singapore, 1998 - 1999
  • Lecturer, National University of Singapore, 1993 - 1998
  • Senior Tutor, National University of Singapore, 1985 - 1993
Corporate Experience
  • Assistant Manager, Exp Credit Insurance Corp of S’pore Ltd, 1981 - 1985
  • Senior Officer, Monetary Authority of Singapore (MAS), 1980 - 1981
  • Singapore Pools, Singapore
  • Hanns Seidel Foundation
  • Xian-Janssen Pharmaceutical Ltd, China
  • Credinet (Singapore) Pte. Ltd
  • Singapore Telecommunications
  • Export Credit Insurance Corporation of Singapore
  • Danone Asia
  • Product and Brand Management (undergraduate)
  • Global Marketing (undergraduate)
Membership & Professional Activities
  • Chairperson, Academic Board, Marketing Institute of Singapore, May 2010 - June 2014
  • Ad hoc reviewer, Asian Journal of Marketing, Journal of Computer Mediated Marketing Communications, Asian Case Research Journal
  • Member, Literati Club
  • Honorary Treasurer, Marketing Institute of Singapore, 1999 - 2003
  • Honorary General Secretary, Marketing Institute of Singapore, 2004 - Mar 2008
  • Chairman, Board of Studies, Marketing Institute of Singapore, 1999 - Mar 2010
  • Second Vice President, Marketing Institute of Singapore, 2008 - Mar 2010

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