Soo Jiuan
TAN, Soo Jiuan Assoc Professor Department:  Marketing Office:  BIZ 1, 8-8 Contact:  (65) 6516 6206 Email: Curriculum Vitae
Awards &
Membership &
Professional Activities
    • Consumer Values And Lifestyles
    • Game Theoretic Applications In Marketing
    • Global Product Management
    • International Market Entry Strategies
    • Marketing Strategies For Smes And Entrepreneurial Firms
    • Outsourcing
    • Parallel Importing
    • Journal Articles
      • Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, with Tambyah, Siok Kuan (on sabbatical) (2016), Social Indicators Research, 127(3), 1391-1416
      • Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior, with Minton Elizabeth, Kahle Lynn and Tambyah, Siok Kuan (on sabbatical) (2016), Journal for the Scientific Study of Religion, 55(2), 365-383
      • Subjective Wellbeing in ASEAN: A Cross-country Study, with Tambyah Siok Kuan (2011), Japanese Journal of Political Science, Vol 12, no. 3, 359-373
      • Generalized Trust and Trust in Institutions in Confucian Asia, with Tambyah Siok Kuan (2011), Social Indicators Research, Vol 103, no.3, 357-377
      • Outsourcing suppliers as downstream competitors: Biting the hand that feeds, with LIM WEI SHI (2010), European Journal of Operational Research, Vol 203, no. 2, 360-369
      • Using brand equity to counter outsourcing opportunism: A game-theoretic approach, with LIM W S (2009), Marketing Letters, Vol. 20, no. 4, 369-383
      • The Quality of Life in Singapore, with Tambyah Siok Kuan and Kau Ah Keng (2009), Social Indicators Research, Vol.92, no.2, 337-376
      • Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences, with Leong Siew Meng, Ang Swee Hoon, J A Cote, K Jung, Kau Ah Keng and C Pornpitakpan (2008), Journal of International Business Studies , Vol. 36, no. 6, 996-1009
      • Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study, with J E Lee-Partridge and Lim, Wei Shi (2008), Marketing Letters, Vol. 19, no.1, 25-38
      • The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a National Survey of Singaporeans, with A K Kau and S K Tambyah (2006), Social Indicators Research, Vol. 78(1), 33-59
      • E.Retailing versus physical retailing: A theoretical model & empirical test of consumer choice, with Lee, K S (2003), Journal of Business Research, Vol 56(11), 877–885
      • A typology of animosity and its cross-national validation, with Jung K, S H Ang and S M Leong (2002), Journal of Cross-Cultural Psychology, Vol 33 (6), 525-539
      • Can consumers' scepticism be mitigated by claim objectivity and claim extremity?, (2002), Journal of Marketing Communications, Vol 8(1), 45-64
      • Gray marketing as an alternative market penetration strategy for entrepreneurs: conceptual model and case evidence, with K S Lee and Lim G H (2001), Journal of Business Venturing, Volume 16, Issue 4, 405–427
      • Warranty and warrantor reputation as signals of hybrid product quality, with LEE KHAI SHEANG and LIM GUAN HUA (2001), European Journal of Marketing, Vol. 35, no. 1 & 2, 110-132
      • The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis, with Kau, A K, K Jung and WIRTZ, JOCHEN (2000), Social Indicators Research, 49, 317-333
    • Books/Monographs
      • Sequential Cross-Sectional Studies of Values in Singapore and the United States, with Tambyah Siok Kuan and Lynn R Kahle (2015), in The Psychology of the Asian Consumer, ed. Bernd Schmitt and Leonard Lee, Routledge. 13 pp (103-115).
      • Happiness and Wellbeing: The Singaporean Experience, with Siok Kuan Tambyah (2013), 256 pp., Routledge
      • The Well Being of Singaporeans, with Tambyah S K and Kau A K (2009), World Scientific Press Publishers Co. Pte Ltd
      • Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, with Kau A K, Jung K and Tambyah S K (2004), World Scientic Press
      • Competing for Markets: Growth Strategies for SMEs, with Lee K S and Lim G H (2002), McGraw Hill
      • Seven faces of Singaporeans - Their values, aspirations and lifestyles, with Kau A K and Wirtz J (1998), Prentice Hall
    • Conference/Seminars
      • Consumer Behaviour and Religion: An Investigation in Singapore , with Kahle Lynn, Minton E. and Tambyah, Siok Kuan (on sabbatical) (2015), Academy of Marketing Science Annual Conference
    • Fellow, Marketing Institute of Singapore - 2008
    • Doctoral Consortium Fellow, American Marketing Association, Michigan State University - 1992
    • PhD, Washington University in St. Louis, 1993
    • MSc, Washington University in St. Louis, 1991
    • BBA (Hons), National University of Singapore, 1980
    • Associate Professor of Marketing (with tenure), National University of Singapore, 1999 - current
    • Visiting Professor, Centre for International Business Studies, University of British Columbia, Canada, 2001
    • Assistant Professor of Marketing, National University of Singapore, 1998 - 1999
    • Lecturer of Marketing, National University of Singapore, 1993 - 1998
    • Senior Tutor of Marketing, National University of Singapore, 1985 - 1993
    • Assistant Manager, Exp Credit Insurance Corp of S’pore Ltd, 1981 - 1985
    • Senior Officer, Monetary Authority of Singapore (MAS), 1980 - 1981
    • Singapore Pools, Singapore
    • Hanns Seidel Foundation
    • Xian-Janssen Pharmaceutical Ltd, China
    • Credinet (Singapore) Pte. Ltd
    • Singapore Telecommunications
    • Export Credit Insurance Corporation of Singapore
    • Danone Asia
    • Product and Brand Management (undergraduate)
    • Global Marketing (undergraduate and MBA)
    • Chairperson, Academic Board, Marketing Institute of Singapore, May 2010 - June 2014
    • Ad hoc reviewer, Asian Journal of Marketing, Journal of Computer Mediated Marketing Communications, Asian Case Research Journal
    • Member, Literati Club
    • Honorary Treasurer, Marketing Institute of Singapore, 1999 - 2003
    • Honorary General Secretary, Marketing Institute of Singapore, 2004 - Mar 2008
    • Chairman, Board of Studies, Marketing Institute of Singapore, 1999 - Mar 2010
    • Second Vice President, Marketing Institute of Singapore, 2008 - Mar 2010

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