Soo Jiuan
TAN, Soo Jiuan Assoc Professor Department:  Marketing Office:  BIZ 1, 8-8 Contact:  (65) 6516 6206 Email: Curriculum Vitae
Awards &
Membership &
Professional Activities
    • Consumer Values And Lifestyles
    • Game Theoretic Applications In Marketing
    • Global Product Management
    • International Market Entry Strategies
    • Marketing Strategies For Smes And Entrepreneurial Firms
    • Outsourcing
    • Parallel Importing
    • Journal Articles
      • Shifting Values and Life Satisfaction: A Sequential Cross-sectional Study of the Influence of Values on Subjective Wellbeing in Singapore, with Tambyah, Siok Kuan (2016), Social Indicators Research, 127(3), 1391-1416
      • Addressing Criticisms of Global Religion Research: An Consumption-Based Exploration of Status and Materialism, Sustainability, and Volunteering Behavior, with Minton Elizabeth, Kahle Lynn and Tambyah, Siok Kuan (2016), Journal for the Scientific Study of Religion, 55(2), 365-383
      • Subjective Wellbeing in ASEAN: A Cross-country Study, with Tambyah Siok Kuan (2011), Japanese Journal of Political Science, Vol 12, no. 3, 359-373
      • Generalized Trust and Trust in Institutions in Confucian Asia, with Tambyah Siok Kuan (2011), Social Indicators Research, Vol 103, no.3, 357-377
      • Outsourcing suppliers as downstream competitors: Biting the hand that feeds, with LIM WEI SHI (2010), European Journal of Operational Research, Vol 203, no. 2, 360-369
      • Using brand equity to counter outsourcing opportunism: A game-theoretic approach, with LIM W S (2009), Marketing Letters, Vol. 20, no. 4, 369-383
      • The Quality of Life in Singapore, with Tambyah Siok Kuan and Kau Ah Keng (2009), Social Indicators Research, Vol.92, no.2, 337-376
      • Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences, with Leong Siew Meng, Ang Swee Hoon, J A Cote, K Jung, Kau Ah Keng and C Pornpitakpan (2008), Journal of International Business Studies , Vol. 36, no. 6, 996-1009
      • Revenue Implication of Auction Value in k-Price Sealed-Bid Auctions: An Experimental Study, with J E Lee-Partridge and Lim, Wei Shi (2008), Marketing Letters, Vol. 19, no.1, 25-38
      • The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a National Survey of Singaporeans, with A K Kau and S K Tambyah (2006), Social Indicators Research, Vol. 78(1), 33-59
      • E.Retailing versus physical retailing: A theoretical model & empirical test of consumer choice, with Lee, K S (2003), Journal of Business Research, Vol 56(11), 877–885
      • A typology of animosity and its cross-national validation, with Jung K, S H Ang and S M Leong (2002), Journal of Cross-Cultural Psychology, Vol 33 (6), 525-539
      • Can consumers' scepticism be mitigated by claim objectivity and claim extremity?, (2002), Journal of Marketing Communications, Vol 8(1), 45-64
      • Gray marketing as an alternative market penetration strategy for entrepreneurs: conceptual model and case evidence, with K S Lee and Lim G H (2001), Journal of Business Venturing, Volume 16, Issue 4, 405–427
      • Warranty and warrantor reputation as signals of hybrid product quality, with LEE KHAI SHEANG and LIM GUAN HUA (2001), European Journal of Marketing, Vol. 35, no. 1 & 2, 110-132
      • The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis, with Kau, A K, K Jung and WIRTZ, JOCHEN (2000), Social Indicators Research, 49, 317-333
    • Books/Monographs
      • Sequential Cross-Sectional Studies of Values in Singapore and the United States, with Tambyah Siok Kuan and Lynn R Kahle (2015), in The Psychology of the Asian Consumer, ed. Bernd Schmitt and Leonard Lee, Routledge. 13 pp (103-115).
      • Happiness and Wellbeing: The Singaporean Experience, with Siok Kuan Tambyah (2013), 256 pp., Routledge
      • The Well Being of Singaporeans, with Tambyah S K and Kau A K (2009), World Scientific Press Publishers Co. Pte Ltd
      • Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, with Kau A K, Jung K and Tambyah S K (2004), World Scientic Press
      • Competing for Markets: Growth Strategies for SMEs, with Lee K S and Lim G H (2002), McGraw Hill
      • Seven faces of Singaporeans - Their values, aspirations and lifestyles, with Kau A K and Wirtz J (1998), Prentice Hall
    • Conference/Seminars
      • Consumer Behaviour and Religion: An Investigation in Singapore , with Kahle Lynn, Minton E. and Tambyah, Siok Kuan (2015), Academy of Marketing Science Annual Conference
    • Fellow, Marketing Institute of Singapore - 2008
    • Doctoral Consortium Fellow, American Marketing Association, Michigan State University - 1992
    • PhD, Washington University in St. Louis, 1993
    • MSc, Washington University in St. Louis, 1991
    • BBA (Hons), National University of Singapore, 1980
    • Associate Professor of Marketing (with tenure), National University of Singapore, 1999 - current
    • Visiting Professor, Centre for International Business Studies, University of British Columbia, Canada, 2001
    • Assistant Professor of Marketing, National University of Singapore, 1998 - 1999
    • Lecturer of Marketing, National University of Singapore, 1993 - 1998
    • Senior Tutor of Marketing, National University of Singapore, 1985 - 1993
    • Assistant Manager, Exp Credit Insurance Corp of S’pore Ltd, 1981 - 1985
    • Senior Officer, Monetary Authority of Singapore (MAS), 1980 - 1981
    • Singapore Pools, Singapore
    • Hanns Seidel Foundation
    • Xian-Janssen Pharmaceutical Ltd, China
    • Credinet (Singapore) Pte. Ltd
    • Singapore Telecommunications
    • Export Credit Insurance Corporation of Singapore
    • Danone Asia
    • Product and Brand Management (undergraduate)
    • Global Marketing (undergraduate and MBA)
    • Chairperson, Academic Board, Marketing Institute of Singapore, May 2010 - June 2014
    • Ad hoc reviewer, Asian Journal of Marketing, Journal of Computer Mediated Marketing Communications, Asian Case Research Journal
    • Member, Literati Club
    • Honorary Treasurer, Marketing Institute of Singapore, 1999 - 2003
    • Honorary General Secretary, Marketing Institute of Singapore, 2004 - Mar 2008
    • Chairman, Board of Studies, Marketing Institute of Singapore, 1999 - Mar 2010
    • Second Vice President, Marketing Institute of Singapore, 2008 - Mar 2010

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