The Asian Case Research Journal's principal objective is to provide case instructors, whether academics, consultants, or company in-house trainers, a selection of high-quality cases on Asian companies and MNCs operating in the Asia-Pacific. These cases, not having been previously published, provide a fresh and topical pool of cases for teaching purposes.

The teaching cases are either decisional -- that is, requiring some business decision from the reader -- or illustrative in nature, such as reasons for a firm’s success. The cases come from various business disciplines including strategic management, marketing, organizational behavior/human resources, operations management, and MIS. The Journal also publishes research papers using the case methodology as the principal research design in the investigation of some management phenomena.  Such papers should consists of thorough literature review and theoretical conceptualization of the management phenomena.  The authors should provide details of methodological approach to collection of case data and the case information relevant to the phenomena.  Key conclusions and research limitations should be also provided.  All cases have been double blind refereed to ensure quality. The Journal’s Editorial Advisory Board is drawn from a distinguished, international panel of academics, including George Lodge (Harvard), Bill Naumes (University of New Hampshire), and Pradeep Khandwalla (Indian Institute of Management, Ahmedabad).

The Asian Case Research Journal is dedicated to the understanding of business in Asia. The economic growth of many Asian countries has been the subject of recent attention, with much of the focus on macro-economic conditions. Yet little is known about the business environment at the micro-level. To this end, information found in the cases on Asian companies and/or MNCs operating in the Asia-Pacific helps to redress this imbalance by showcasing Asian firms and the issues related to doing business in the Asian milieu. Researchers on Asian business will find the Journal a useful resource for understanding Asian companies.

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