JOURNAL ARTICLES

The Interrelationships between Brand and Channel Choice

September 2014
Neslin, S. A., Jerath, K., Badapati, A., Bradlow, E. T., Deighton, J., Gensler, S., Lee, Leonard, Montaguti, E., Telang, R., Verhoef, P. C., Venkatesan, R., Zhang, J.

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