WORKING PAPERS

From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

March 2018
Lee, Leonard, J. Jeffrey Inman, Jennifer J. Argo, Tim Böttger, Utpal Dholakia, Timothy Gilbride, Koert van Ittersum, Barbara Kahn, Ajay Kalra, Donald R. Lehmann, Leigh M. McAlister, Venkatesh Shankar, Claire I. Tsai

NUS Business School,
Mochtar Riady Building,
15 Kent Ridge Drive,Singapore 119245

Email: askbiz@nus.edu.sg
Phone: +65 6516-3106

© Copyright 2001-2018 National University of Singapore. All Rights Reserved.
Legal | Branding guidelines | Contact Us