An Empirical Analysis of Shopping Behavior across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

November 2010
Chu, Junhong, Marta Arce-Urriza, Jose-Javier Cebollada-Calvo, Pradeep K. Chintagunta

NUS Business School,
Mochtar Riady Building,
15 Kent Ridge Drive,Singapore 119245

Phone: +65 6516-3106

© Copyright 2001-2019 National University of Singapore. All Rights Reserved.
Legal | Branding guidelines | Contact Us