Latest Case Studies

  • San Miguel: Succession in the Philippines' Largest Corporation

    by Assoc Prof Ruth S.K. Tan and Assoc Prof Yupana Wiwattanakantang

    Publication Date: 29/09/2017

    In September 2011, San Miguel Corporation (SMC) celebrated its 122nd anniversary. Its chairman had just turned 76....

  • L’Oreal India: Where Beauty Meets Tradition

    by Assoc Prof Prem Shamdasani 

    Publication Date: 29/09/2017

    In 2013, L’Oréal SA had become the largest cosmetics manufacturer in the world by understanding different markets...

  • Buy or Rent: Living in Singapore

    by Assoc Prof Ruth S.K. Tan, Dr Zsuzsa R. Huszar and Dr Weina Zhang

    Publication Date: 31/07/2017

    Mr. and Mrs. Wong and their three children had rented a condominium unit in Singapore for the...

  • bKash: Financial Technology Innovation for Emerging Markets

    by Assoc Prof Ishtiaq P Mahmood, Assoc Prof Marleen Dieleman and Mrs Narmin Tartila (former MBA student)

    Publication Date: 28/06/2017

    The founder of bKash Limited (bKash), a successful mobile financial services (MFS) model pioneered in Bangladesh, built...



Understanding why a purchase was or wasn’t made is critical to getting inside the mind of the customer.

Subordinates watch closely how bosses interact with all their staff, and even non-staff.